LANDER - Inbound Marketing 101: The end of Interruption Marketing

THE END OF INTERRUPTION MARKETING
Inbound Marketing 101
6. Maintain a Schedule
Part of becoming your customers’ friend and confidant is being reliable. You’ve answered
their questions, now you’re getting them involved in a conversation. Your next step is to keep
the conversation going by becoming a habit for them. Maintaining a schedule is the way to
do that.
You can blog every day, or every other day, or you can blog twice a week, or even once a
week.The frequency doesn’t matter – the regularity does. This is important as you start to
build trust with your customers. Regularity builds trust, but the flip side is probably more
important: irregularity destroys trust.
When you’re unreliable you damage the trust you’ve built.
7. Share Your Content Where Your Customers Are
Sharing your content on social media is a box you have to check off. You need to do it. It’s
a minimum requirement these days.The best way to share your content and gain exposure
to more potential customers than you could possibly do on your own is to contribute guest
articles.
Take out and dust off the valuable persona research you did, and identify where your ideal
customers hang out on the web. They usually have their favorite blogs, online publications,
magazines, podcasts or video channels.
If you’re absolutely confident you have high-quality content to share with these sites,
approach them and offer to share valuable content their audience might like (no selling, and
don’t dial it in). •
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