LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
<strong>The</strong> Tools <strong>of</strong> <strong>Inbound</strong><br />
<strong>Marketing</strong><br />
Let’s learn how to use each one <strong>of</strong> the following tools and how they fit into<br />
your <strong>Inbound</strong> <strong>Marketing</strong> Strategy:<br />
Chapter 2: Blogs<br />
Blogs are a common entry point for your prospects: you can answer their<br />
questions, start the conversation, and drive a deeper relationship by gently<br />
leading them to subscribe to your email newsletter.<br />
Chapter 3: Social Media<br />
Social Media is where many conversations start, and how you can use<br />
social media to start answering your prospects’ questions, and leverage<br />
those conversations into a deeper relationship.<br />
Chapter 4: Email Newsletters<br />
When they are ready to let us into their inner sanctum (their inbox) and have<br />
a deeper, more engaging relationship with them, we’re ready with our email<br />
newsletters. This is where we drive that deeper engagement.<br />
Chapter 5: Landing Pages<br />
Our landing pages serve to move the relationship from one stage to<br />
the other. We <strong>of</strong>ten use landing pages to answer questions and start<br />
conversations by <strong>of</strong>fering special reports or free eBooks for download.<br />
2013. www.landerapp.com. All Rights Reserved.<br />
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