LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
1. Use Social Media to Listen to What Your Market is Asking<br />
<strong>The</strong> beauty <strong>of</strong> the explosive growth <strong>of</strong> social media is the proliferation <strong>of</strong> social listening tools.<br />
Google Alerts was one <strong>of</strong> the earlier entrants into this space. While not really a social listening<br />
tool, it provided us the ability to “listen” to blog posts, web pages, and tweets according to<br />
pre-determined keywords you wish to track.<br />
<strong>The</strong>n tools such as Hootsuite, TweetDeck and others appeared. <strong>The</strong>y let you to monitor, in<br />
near real-time, conversations on Twitter, and then expanded to the most common social<br />
networks such as Facebook, LinkedIn and Google Plus.<br />
By setting up alerts for keywords or questions related to your industry or product category,<br />
you could find out what is on your target audience’s mind.<br />
<strong>The</strong> mistake companies make, however, is when they answer questions with an invitation to<br />
come “try us out.” That’s just a sales solicitation to prospective customers, and will get<br />
you blocked.<br />
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