LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
3. How to Use Social Media to<br />
Start Conversations<br />
Social Media is the place where so many people go to ask questions <strong>of</strong><br />
their fri<strong>end</strong>s, family and acquaintances. We are starting to go to our social<br />
networks before going to Google to ask the fundamental questions about<br />
what we should be buying, or to find solutions to our problems.<br />
<strong>The</strong> admonition “Let me Google That for You” is becoming a less effective<br />
come-back as people prefer to trust their fri<strong>end</strong>s and connections for<br />
information rather than Google.<br />
<strong>The</strong> obvious social networks are Facebook and Twitter. But LinkedIn Answers is a<br />
functionality within LinkedIn specifically designed for this. And Quora was created solely for<br />
this purpose.<br />
In his brand new book “Youtility,” Jay Baer talks about the rise <strong>of</strong> “Fri<strong>end</strong>-<strong>of</strong>-Mind<br />
Awareness,” which has surpassed “Top-<strong>of</strong>-Mind Awareness” and “Frame-<strong>of</strong>-Mind<br />
Awareness.”<br />
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