LANDER - Inbound Marketing 101: The end of Interruption Marketing

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1 THE END OF INTERRUPTION MARKETING 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 4
THE END OF INTERRUPTION MARKETING Inbound Marketing 101 We Can No Longer Interrupt Our Customers The traditional “interruption marketing” of the last century no longer works. Now our customers and prospects look to achieve their own goals, not the goals of a monolithic media monopoly. They use the web as their personal library, encyclopedia and research database all rolled into one. The Inbound Marketing Process Hubspot breaks down the inbound marketing process into four stages: Attract, convert, close and delight. You take customers from know, to like and to trust. You convince them to try out your product or service and then buy from you. Finally, you provide such excellent service they become repeat customers and finally become brand supporters and start to refer customers to you. We like to define the inbound marketing process as follows: • Answer your customer’s questions • Start a conversation with your customer • Establish a deeper engagement with your customer • Partner with your customer • Your customer becomes your advocate 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 5
Page 2 and 3: Inbound Marketing 101 eBook Inbound
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Page 10 and 11: 2 HOW TO USE BLOGS TO CREATE CUSTOM
Page 28 and 29: 5 WHY YOU NEED LANDING PAGES 2013.

LANDER - Inbound Marketing 101: The end of Interruption Marketing

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