LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
1. Choose the right Email <strong>Marketing</strong> tool<br />
Choosing the right email marketing tool can be a daunting task. <strong>The</strong>re are many companies<br />
who can provide the automated tools you need to personalize emails, guarantee<br />
deliverability, provide tracking, ensure CAN-SPAM compliance, and others.<br />
Here are a few must have features for your checklist:<br />
A. Email list segmentation<br />
You probably have more than one type <strong>of</strong> target persona. By segmenting your<br />
lists to based on these personas you can deliver personalized content that is<br />
relevant and timely to the right people at the right time.<br />
B. Easy template design<br />
<strong>The</strong> continued evolution <strong>of</strong> user experience design has made drag-and-drop<br />
template editing a must-have feature. Launch different campaign types. Would<br />
you like to s<strong>end</strong> a traditional weekly or monthly email newsletter, or would<br />
you prefer a social media / email hybrid campaign? Your email marketing tool<br />
should allow you the option to s<strong>end</strong> different types <strong>of</strong> campaigns based on your<br />
audience and your needs.<br />
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