LANDER - Inbound Marketing 101: The end of Interruption Marketing

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THE END OF INTERRUPTION MARKETING Inbound Marketing 101 6. Maintain a Schedule Part of becoming your customers’ friend and confidant is being reliable. You’ve answered their questions, now you’re getting them involved in a conversation. Your next step is to keep the conversation going by becoming a habit for them. Maintaining a schedule is the way to do that. You can blog every day, or every other day, or you can blog twice a week, or even once a week.The frequency doesn’t matter – the regularity does. This is important as you start to build trust with your customers. Regularity builds trust, but the flip side is probably more important: irregularity destroys trust. When you’re unreliable you damage the trust you’ve built. 7. Share Your Content Where Your Customers Are Sharing your content on social media is a box you have to check off. You need to do it. It’s a minimum requirement these days.The best way to share your content and gain exposure to more potential customers than you could possibly do on your own is to contribute guest articles. Take out and dust off the valuable persona research you did, and identify where your ideal customers hang out on the web. They usually have their favorite blogs, online publications, magazines, podcasts or video channels. If you’re absolutely confident you have high-quality content to share with these sites, approach them and offer to share valuable content their audience might like (no selling, and don’t dial it in). • 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 16
3 HOW TO USE SOCIAL MEDIA TO START CONVERSATIONS 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 17
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