LANDER - Inbound Marketing 101: The end of Interruption Marketing

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THE END OF INTERRUPTION MARKETING Inbound Marketing 101 3. Write Really Valuable Blog Posts or Articles But it’s more than just writing blog posts that answer your customers’ questions. Don’t dial it in. In other words, don’t just write a half-hearted article that looks like it should go on About.com. Your goal is to write blog posts that answer your customers’ questions so thoroughly, so well, so entertainingly, that your customers will love you for it. Your content should be fantastic. Your content should be epic. It should be remarkable. I can hear your objection now: why should I give away such valuable content for free? Answer: because the competition is already doing it. 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 14
THE END OF INTERRUPTION MARKETING Inbound Marketing 101 4. Use Your Customers’ Keywords The keyword research you did in step one will come in handy for this step too. Our customers are on auto-pilot. When they get to a page they’re in a hurry, looking around for evidence that their “scent” is taking them to the right place. Their behavior is often not very logical. If they don’t quickly see the keywords that are on their mind they will leave quickly. Even if they were to slow down and realize that your blog post really does answer their fundamental questions, they won’t do that. They’re on auto-pilot. Tiles Sub-headlines First Paragraph 5. Use Your Customers’ Language In addition to using your customers’ keywords, if you’ve done your persona research correctly, you also know the language your customers use. What do I mean by language? Each industry, tribe or interest group has its own vocabulary. Your challenge is to find out what that vocabulary is and use it in your blog posts. Researching personas is one day to do this. It also helps if you’re in the same group as the tribe you’re writing for. Why is this important? Success with blogging comes not only by answering your customers’ questions, but by connecting with your customers on a deeper level. You want them to know that you understand them. When you use their language, they realize you get it. It’s emotional. It’s visceral. 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 15
Page 2 and 3: Inbound Marketing 101 eBook Inbound
Page 4 and 5: 1 THE END OF INTERRUPTION MARKETING
Page 6 and 7: THE END OF INTERRUPTION MARKETING I
Page 10 and 11: 2 HOW TO USE BLOGS TO CREATE CUSTOM
Page 28 and 29: 5 WHY YOU NEED LANDING PAGES 2013.

LANDER - Inbound Marketing 101: The end of Interruption Marketing

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