LANDER - Inbound Marketing 101: The end of Interruption Marketing

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THE END OF INTERRUPTION MARKETING Inbound Marketing 101 • In order to increase your conversion rate, you’ll want to engage in conversion optimization. A big part of this is testing the different elements on your landing page – content, headlines, images, etc. Cutting-edge landing page software makes testing very easy for you. 4. Best tips to create ultra-effective Landing Pages Your content is one of the most critical parts of your landing page and your marketing in general. You want content that is brief and to-the-point. You want content that grabs and holds your reader’s attention. • Keep your sentences and paragraphs brief. • Use bullet points – a great place to list the benefits of your offering. • Have a specific call to action – tell the reader exactly what you want him to do while he is on your landing page • Have a strong, eye-catching image that is relevant to your message • Keep your landing pages uncluttered and focused only on persuading your reader to accept your offer. • Don’t add anything that would distract him from doing what you want him to do. • DO NOT add your website navigation buttons to your landing page • On every landing page you set up, include a form that allows you to capture the reader’s contact information 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 32
THE END OF INTERRUPTION MARKETING Inbound Marketing 101 “Tactics without strategy is the noise before defeat.” Sun Tzu Permission Marketing http://en.wikipedia.org/wiki/Permission_marketing Inbound Marketing http://www.hubspot.com/inbound-marketing Marketing Process http://www.ducttapemarketing.com/blog/2009/09/28/the-easiest-way-to-explain-the-marketing-process/ Email Marketing Tool http://sales.fromdoppler.com/lander Landing Page Ultimate Guide http://promos.landerapp.com/ebook Landing Page Templates http://landerapp.com/new-templates/ Copyblogger http://www.copyblogger.com/landing-pages/ Seth Godin Site: http://sethgodin.typepad.com/ Convince and convert http://www.convinceandconvert.com/email-marketing-advice/5-rules-for-safely-using-the-awesome-power-of-email-marketing/ The Inbound Marketing Company http://theinboundmarketingcompany.com.au/inbound-marketing-plan-free-ebook/ 2013. www.landerapp.com. All Rights Reserved. We Y Landing Pages | 33
Page 2 and 3: Inbound Marketing 101 eBook Inbound
Page 4 and 5: 1 THE END OF INTERRUPTION MARKETING
Page 6 and 7: THE END OF INTERRUPTION MARKETING I
Page 10 and 11: 2 HOW TO USE BLOGS TO CREATE CUSTOM
Page 28 and 29: 5 WHY YOU NEED LANDING PAGES 2013.

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