LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
4. Why do you need Email<br />
<strong>Marketing</strong><br />
With the explosive growth <strong>of</strong> social media and smartphones, it’s surprising<br />
that email marketing is still such a popular choice for marketers. In<br />
fact, Jay Baer <strong>of</strong> Convince and Convert cites this statistic about email<br />
marketing:<br />
“People who buy products marketed through email sp<strong>end</strong><br />
138% more than people that do not receive email <strong>of</strong>fers.”<br />
Email is where you want to lead your customers if you want to create a pr<strong>of</strong>itable relationship<br />
with your customers. It’s where you can ask your prospects to become customers.<br />
We’ve put together five steps to help you implement a successful email marketing program<br />
as part <strong>of</strong> your inbound marketing cycle.<br />
<strong>The</strong> five steps are...<br />
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