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Medianet Reference Guide - Cisco

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CONTENTS<br />

CHAPTER 1 <strong>Medianet</strong> Architecture Overview 1-1<br />

Executive Summary 1-1<br />

Business Drivers for Media Applications 1-2<br />

Global Workforce and the Need for Real-Time Collaboration 1-2<br />

Pressures to be “Green” 1-2<br />

New Opportunities for IP Convergence 1-3<br />

Transition to High-Definition Media 1-3<br />

Media Explosion 1-4<br />

Social Networking—Not Just For Consumers Anymore 1-4<br />

Bottom-Up versus Top-Down Media Application Deployments 1-5<br />

Multimedia Integration with Communications Applications 1-5<br />

Demand for Universal Media Access 1-5<br />

Challenges of <strong>Medianet</strong>s 1-6<br />

Understanding Different Media Application Models 1-6<br />

Delivery of Media Applications 1-8<br />

Prioritizing the Right Media Applications, Managing the Rest 1-8<br />

Media Application Integration 1-9<br />

Securing Media Applications 1-10<br />

Solution 1-10<br />

The Need for a Comprehensive Media Network Strategy 1-10<br />

Architecture of a <strong>Medianet</strong> 1-11<br />

Common Requirements and Recommendations 1-12<br />

Network Design for High Availability 1-12<br />

Bandwidth and Burst 1-14<br />

Latency and Jitter 1-15<br />

Application Intelligence and Quality of Service 1-17<br />

Admission Control 1-21<br />

Broadcast Optimization 1-23<br />

Securing Media Communications 1-23<br />

Visibility and Monitoring Service Levels 1-24<br />

Campus <strong>Medianet</strong> Architecture 1-24<br />

Design for Non-Stop Communications in the Campus 1-25<br />

Bandwidth, Burst, and Power 1-26<br />

OL-22201-01<br />

<strong>Medianet</strong> <strong>Reference</strong> <strong>Guide</strong><br />

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