BERJAYA GROUP BERHAD - Berjaya Corporation Berhad

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42 CEO’s Review Of Operations In May 1998, we commenced operations in Mexico. We have to date 4,000 members and 20 stockist centres in Mexico. In line with the government’s call to use Made- In-Malaysia products, the group is already selling a big proportion of Made-In-Malaysia products locally and also expanding them to our Cosway companies all over the world. Despite the economic downturn, Cosway believes that with our affordable pricing strategy we will continue to take market share from our competitors. In view of the depreciating ringgit, we are working to replace our imported products especially those from Europe and the USA with local ones or import them from other countries like Australia, Japan and Korea where their currencies have depreciated as well. We are also negotiating with foreign suppliers to allow us to manufacture or pack their products locally. We are confident that the prospect for the group will remain good as we continue with our winning marketing strategies to continuously introduce new products, focus on pricing strategy and conduct regular and aggressive promotions. Our future international expansion programme will include the rest of Latin America, selected countries in Asia and the Eastern European block. The speed with which we expand to these areas will depend on the economic, political and business situation in each region. For over 93 years, Singer (Malaysia) Sdn Bhd (“Singer Malaysia”), a pioneer and market leader has been providing Malaysians with a wide range of quality household durables and continuously improving its products, facilities and services to fulfill the various consumer needs. In line with our philosophy, “Singer Is Your Friend For Life And Makes Your House A Home”, we continue to retain our leadership position in providing easy credit to about 15% of Malaysian household to own a broad range of essential home appliances and furniture with minimal cash outlay. Recognising that Singer’s business is akin to the financial institution, the currency turmoil which persisted during the large part of the year under review had resulted in the company deliberately adopting a more stringent and selective credit policy to ensure better quality receivables at the expense of sales revenue. This strategic measures adopted during this trying time was in line with our Government’s call to all citizens to be prudent in their spending and to prepare themselves to face an impending contraction in the economy. Notwithstanding our credit control measures, in order to maintain our presence and in support of our selling activities, “Sendaloka Bersama Singer”, the long running RTM’s Channel 1 game show, was aired for the eighth season from November 1997 to February 1998. The 13-episode game show managed to maintain its popularity and rated as one of the top 5 performers under the entertainment category of TV ratings. At the annual Sales Convention held in Genting Highlands on 17 November 1997, 160 high sales achievers won their trip to Paris. The objectives of these Sales Conventions are to honour high sales achievers, to review the years’ results, introduce new products and to foster good relationship among the sales team. In support of the Graduate Entrepreneur Scheme initiated by the Ministry of MEXICO’S LAUNCH IN MAY 1998 - ONE OF COSWAY’S LATEST OVERSEAS VENTURE IN LATIN AMERICA.
43 Tinjauan Operasi Ketua Pegawai Eksekutif Operasi syarikat di Malaysia mencatat pertumbuhan perolehan 17% dan kenaikan keuntungan sebelum cukai 14%. Pertumbuhan ini berpunca daripada kejayaan program pemasaran “Tebus dan Jual”, pelancaran pelbagai produk baru dan pertambahan ahli. Empat buah pusat penebusan baru telah dibuka di Miri, Sibu, Kuantan dan Kepong di Kuala Lumpur. Kini terdapat 10 buah pusat penebusan di seluruh Malaysia. Untuk kemudahan pelanggan, kami bercadang untuk membuka empat buah lagi pusat penebusan pada tahun depan. Lebih 150,000 orang ahli telah didaftarkan di peringkat antarabangsa dan lebih 430 pusat stokis dibuka di Filipina, Thailand, Brunei, Brazil dan Mexico. Sejak beroperasi di Filipina pada bulan April 1997, kami berjaya menarik 54,000 orang ahli dan membuka 130 pusat stokis di seluruh negara itu. Pelancaran operasi kami di Brazil pada bulan November 1997 menandakan kemasukan kami ke rantau Amerika Latin. Ibu pejabat syarikat terletak di Alphaville, Sao Paulo, manakala pejabat cawangan terletak di Brasilia dan Belo Horizonte. Sejak memulakan operasi, kami telah memperkenalkan 80 jenis produk dan membuka lebih 90 pusat stokis untuk memenuhi keperluan 14,000 pelanggan kami di negara tersebut. Perniagaan di Brazil membuka jalan bagi Cosway untuk menembusi pasaran-pasaran lain di Amerika Latin. Sejak memulakan operasi di Thailand pada bulan November 1997, kami berjaya mencapai kemajuan yang besar walaupun negara itu menghadapi kemelesetan ekonomi. Sehingga bulan September 1998, seramai 45,000 orang ahli telah didaftarkan dan 110 pusat stokis dibuka. Walaupun operasi di Mexico baru dimulakan pada bulan Mei 1998, kami telah menarik seramai 4,000 orang ahli dan membuka 20 pusat stokis. Sebagai menyahut seruan Kerajaan supaya kita menggunakan barangan Buatan Malaysia, kumpulan sudah pun menjual sebahagian besar barangan Buatan Malaysia di pasaran tempatan di samping mengedarkannya ke seluruh dunia melalui syarikat-syarikat Cosway di luar negeri. Kami yakin strategi harga yang berpatutan akan membolehkan Cosway merebut bahagian pasaran daripada pesaing kami. Kegawatan ekonomi dan nilai ringgit yang rendah mendorong kami untuk berusaha menggantikan produk yang diimport, terutama dari Eropah dan Amerika Syarikat, dengan barangan tempatan atau produk dari negara-negara seperti Australia, Jepun dan Korea yang turut mengalami kejatuhan nilai mata wang. Kami juga sedang berunding dengan pembekal-pembekal luar negeri untuk membenarkan kami mengeluarkan atau membungkus barangan mereka di negara ini. Kami yakin kumpulan ini mempunyai masa depan yang cerah. Maka itu, kami akan terus melaksanakan strategi pemasaran yang
Page 1 and 2: Strength In Diversity BERJAYA GROUP
Page 3 and 4: The corporate logo comprises the wo
Page 5 and 6: TAN SRI DATO’ TAN KOK PING EXECUT
Page 7 and 8: 5 Corporate Profile The Berjaya Gro
Page 9 and 10: VACATION TIME-SHARE, HOTELS, RESORT
Page 11 and 12: 9 Financial Highlights RM million T
Page 13 and 14: BEFORE CHANGE IN SHAREHOLDING * 199
Page 15 and 16: 13 Group Addresses BERJAYA MAHE BEA
Page 17 and 18: 15 Group Addresses RESTAURANTS ROAD
Page 19 and 20: 17 Penyata Pengerusi Kegawatan ekon
Page 21 and 22: 19 Penyata Pengerusi Pada bulan Jun
Page 23 and 24: 21 Penyata Pengerusi Kekuatan Kumpu
Page 25 and 26: 23 Tinjauan Operasi Ketua Pegawai E
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147 N O T I C E O F A N N U A L G E
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149 L O C A T I O N M A P Bukit Jal
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151 F O R M O F P R O X Y BERJAYA G
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BERJAYA GROUP BERHAD - Berjaya Corporation Berhad

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