BERJAYA GROUP BERHAD - Berjaya Corporation Berhad

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48 CEO’s Review Of Operations Video Distributor In Malaysia” for most labels offered and “Largest Video Rental Outlet In Malaysia” respectively by the Malaysia Book of Records in 1998. prepare ourselves for tougher times ahead, we have reviewed our procedures and implement austerity measures to ensure higher efficiency and productivity in our operations. A BERJAYA HVN OUTLET. The Catalog Shop Sdn Bhd has been successful in complementing Singer Malaysia’s operations as a quality retailer providing strong value for money products to customers, multi-branded electronic goods and various designs of home furniture. In view of the economic downturn, we are moving away from opening retail outlets in shopping complexes to selected suburban areas in the Klang Valley. To date, membership has reached 30,000 for Video Ezy and 13,000 for Berjaya Video and is still growing. The boost in membership came from the successful opening of two new Video Ezy rental outlets in Pandan Indah, Kuala Lumpur in November 1997 and Bandar Sri Damansara, Shah Alam in January 1998. The biggest challenge facing the home entertainment industry currently is the issue of Video Compact Disc (“VCD”) piracy. During the year under review, VCD piracy has spawned up everywhere in the country. In order to deal with the problem more effectively, the local video distributors/licensees, exhibitors, movie distributors, licensed VCD replicators, local movie producers and video retailers have formed an association dealing with the video and film industry known as “VIFIM”. The association serves as the industry’s voice to deal with the government authorities and to liaise with the Motion Picture Association (“MPA”) on piracy problems. The new marketing initiatives adopted in the past year had shown encouraging results in achieving the company’s business goal of increasing revenue while penetrating the Equal Payment (“EP”) home electronic and furniture retail markets. Encouraged by the positive results, the company opened an additional Megastore in Bangsar Baru in December 1997 which received overwhelming response from the customers. To date, we have 10 Megastores spanning across major towns throughout the country. Moving forward, The Catalog Shop adopted the business philosophy of providing excellent services to its customer where it goes well beyond merely selling furniture and electronic products. The service comes in the form of sourcing a wide array of suitable products and brands at affordable prices that caters to the needs of various customers. In THE CATALOG SHOP AT KAMPUNG PANDAN, KUALA LUMPUR. Increasing financial costs and bad debt problems have caused the home entertainment industries in Malaysia to consolidate. To
49 Tinjauan Operasi Ketua Pegawai Eksekutif Pasaran eksport kami sekali lagi mencatat pencapaian yang cemerlang. Perkembangan di Timur Tengah, khususnya di Arab Saudi dan Emiriyah Arab Bersatu, membolehkan jualan meningkat 84%. Matlamat utama kami sekarang ialah untuk memperluaskan lagi pasaran di Timur Tengah melalui sokongan pemasaran bagi memastikan pertumbuhan selanjutnya di rantau tersebut. Usaha ini membolehkan Berjaya Unza Holdings (“BVI”) Ltd mencatat kenaikan keuntungan sebelum cukai luar jangkaan sebanyak 72.3%. Kegawatan ekonomi dijangka berterusan sehingga ke tahun kewangan yang berakhir 30 April 1999. Walaupun perniagaan jualan runcit agak lembap, perbelanjaan pengguna semakin berkurangan dan kawalan kredit diketatkan, kumpulan akan terus mempromosikan jenama-jenama utamanya secara agresif untuk mengekalkan kedudukan dalam pasaran. Kami juga akan terus melaksanakan program yang aktif dalam pasaran eksport. Perolehan Berjaya HVN Sdn Bhd pada tahun kewangan yang dilaporkan meningkat 20% daripada RM21.6 juta kepada RM25.9 juta. Kenaikan ini berpunca daripada peningkatan perniagaan runcit hiburan di rumah, terutama kedai Video Ezy. Perolehan daripada perniagaan runcit kami mencatat kenaikan yang memberangsangkan daripada RM4.6 juta kepada RM8.5 juta. Sebahagian besar daripada kenaikan ini disumbangkan oleh kedai-kedai runcit dan sewa video Berjaya Video dan Video Ezy. Buat masa ini, terdapat 20 buah kedai video kumpulan di seluruh negara, 11 daripadanya dikendalikan oleh Berjaya Video manakala 9 lagi diusahakan oleh Video Ezy. Video Ezy menawarkan pelbagai pilihan hiburan rumah dalam segala bentuk video seperti kaset VHS, Cakera Laser, Cakera Padat Video dan Cakera Video Digital. Ia juga meliputi lain-lain bidang hiburan, termasuk audio (Cakera Padat dan Kaset) dan permainan komputer (kartrij dan CD-ROM) yang disokong oleh aksesori dan barangan seperti kaset kosong, serta makanan dan minuman yang berkaitan dengan industri hiburan. Video Ezy sentiasa memberikan perkhidmatan hiburan rumah yang lengkap, inovatif dan dinamik, dengan mengutamakan kualiti, kemudahan, tanggungjawab dan nilai untuk wang pelanggan. Selain menekankan aliran tunai yang kukuh dan pemasaran pangkalan data, syarikat juga telah bertindak balas dengan pantas terhadap permintaan pelanggan dengan menawarkan produk yang memberikan nilai wang pelanggan dan menyusun semula campuran barangan dagangannya. Pihak pengurusan juga akan terus menekan dan melaksanakan latihan dan pembangunan kakitangan untuk mengukuhkan lagi kedudukannya dalam industri yang sangat kompetitif ini. Pada tahun 1998, Berjaya Video dan Video Ezy telah menerima anugerah “Pengedar Video Rumah Terbesar di Malaysia” bagi semua label yang ditawarkan dan anugerah “Kedai Sewa Video Terbesar Di Malaysia” daripada ‘Malaysia Book of Records’ bagi tahun 1998. Kedua-dua anugerah ini mencerminkan pengiktirafan yang diberikan kepada prestasi kedaikedai video kumpulan.
Page 1 and 2: Strength In Diversity BERJAYA GROUP
Page 3 and 4: The corporate logo comprises the wo
Page 5 and 6: TAN SRI DATO’ TAN KOK PING EXECUT
Page 7 and 8: 5 Corporate Profile The Berjaya Gro
Page 9 and 10: VACATION TIME-SHARE, HOTELS, RESORT
Page 11 and 12: 9 Financial Highlights RM million T
Page 13 and 14: BEFORE CHANGE IN SHAREHOLDING * 199
Page 15 and 16: 13 Group Addresses BERJAYA MAHE BEA
Page 17 and 18: 15 Group Addresses RESTAURANTS ROAD
Page 19 and 20: 17 Penyata Pengerusi Kegawatan ekon
Page 21 and 22: 19 Penyata Pengerusi Pada bulan Jun
Page 23 and 24: 21 Penyata Pengerusi Kekuatan Kumpu
Page 25 and 26: 23 Tinjauan Operasi Ketua Pegawai E
Page 47 and 48: 45 berkesan dengan memperkenalkan p
Page 49: 47 Tinjauan Operasi Ketua Pegawai E
Page 67 and 68: F I N A N C I A L S T A T E M E N T
Page 69 and 70: 67 D I R E C T O R S ’ R E P O R
Page 75 and 76: 73 S T A T E M E N T B Y D I R E C
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Page 79 and 80: 77 C O N S O L I D A T E D C A S H
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99 N O T E S T O T H E A C C O U N
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127 L I S T O F P R O P E R T I E S
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147 N O T I C E O F A N N U A L G E
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149 L O C A T I O N M A P Bukit Jal
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151 F O R M O F P R O X Y BERJAYA G
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BERJAYA GROUP BERHAD - Berjaya Corporation Berhad

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