BERJAYA GROUP BERHAD - Berjaya Corporation Berhad

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50 CEO’s Review Of Operations Reorganisation Protection in the United States Federal Court to allow the company to restructure its financial obligations. A ROADHOUSE GRILL RESTAURANT, BANGSAR, KUALA LUMPUR. ensuring that our services are known to customers, The Catalog Shop continued with its aggressive corporate advertising and promotional activities to emphasize its position as an up and coming player in consumer marketing. Internally, concerted efforts have been carried out in training our sales personnel in communication skills, product knowledge, handling customers’ complaints and other aspects of customer relations. With the marketing initiatives taken, the company will continue to enhance its market presence and increase its market share to be a major player in the industry. Roasters Corp., a Florida-based company is the owner, operator and franchisor of the “Kenny Rogers Roasters” restaurant chain and related trademarks. The restaurant chain offers a variety of quality food such as wood-roasted rotisserie chicken as the main menu complemented by a variety of hot and cold dishes and beverages. Currently, there are a total of 139 Kenny Rogers Roasters restaurants in USA, Canada, South America, Asia-Pacific and the Middle-East. Roasters Asia Pacific (HK) Limited, holds the master franchise rights for Kenny Rogers Roasters in the Asia-Pacific region. Currently, there are 51 outlets operating in Malaysia, the Philippines, Singapore, China and Indonesia through franchised and company-owned operations. Additional stores will be opened in these markets with new stores scheduled to be opened in Brunei in the coming year. <strong>Berjaya</strong> Roasters (M) Sdn Bhd, the franchise holder for Malaysia increased its number of restaurants from 14 to 21 during the year with 4 more new restaurants to be opened by the end of the next financial year. In view of the economic downturn, efforts will be concentrated on marketing strategies and cost reduction and control measures to improve performance. Roadhouse Grill, Inc, a Florida-based company is the owner, operator and franchisor of a chain of full service restaurants under the trademark name of “Roadhouse Grill”. Roadhouse Grill offers a diverse, moderately priced lunch and dinner menu featuring high quality USA steaks and other grill entrees. The restaurants have an open layout, with rustic decoration and prominently positioned buckets of free peanuts. The concept is designed to appeal to a AN INTERIOR VIEW OF A KENNY ROGERS OUTLET. In the United States, due to the competitive trading environment and recurring losses over the past few years, Roasters was placed under voluntary reorganisation pursuant to Chapter 11
51 Tinjauan Operasi Ketua Pegawai Eksekutif Disebabkan kemelesetan ekonomi, kami tidak lagi membuka kedaikedai runcit di dalam kompleks beli-belah. Sebaliknya, kami mengalihkan tumpuan ke kawasan pinggir bandar yang terpilih di Lembah Kelang. Sehingga kini, bilangan ahli Video Ezy telah mencapai angka 30,000 manakala <strong>Berjaya</strong> Video telah menarik 13,000 ahli dan angka ini terus meningkat. Peningkatan dalam keahlian adalah berikutan pembukaan dua buah kedai Video Ezy di Pandan Indah, Kuala Lumpur pada bulan November 1997 dan di Bandar Sri Damansara, Shah Alam pada bulan Januari 1998. Cabaran paling besar yang dihadapi oleh industri hiburan rumah sekarang ialah cetak rompak Cakera Padat Video (“VCD”). Pada tahun kewangan yang dilaporkan, VCD cetak rompak muncul di seluruh negara. Untuk menangani masalah ini dengan lebih berkesan, para pengedar/pelesen video tempatan, pengedar filem, pendua VCD berlesen, pengeluar filem tempatan dan peruncit video telah menubuhkan sebuah persatuan berkaitan industri filem dan video yang dikenali sebagai “VIFIM”. Persatuan ini bertindak sebagai suara industri dalam semua urusan dengan pihak berkuasa kerajaan dan bekerjasama dengan Motion Picture Association (“MPA”) untuk menangani masalah cetak rompak. Kos yang meningkat dan masalah hutang lapuk menyebabkan industri hiburan rumah berwaspada. Sebagai persediaan untuk menghadapi zaman yang lebih sukar, kami telah menilai semula prosedur kami dan melaksanakan langkah-langkah berjimat cermat untuk meningkatkan kecekapan dan produktiviti dalam operasi kami. The Catalog Shop Sdn Bhd berjaya menyokong operasi Singer Malaysia sebagai syarikat peruncit berkualiti yang menawarkan produk bermutu tinggi kepada pelanggan, termasuk peralatan elektronik pelbagai jenama dan perabot rumah pelbagai reka bentuk. Pelbagai usaha pemasaran baru yang dilaksanakan pada tahun lalu telah membuahkan hasil. Ia membolehkan syarikat mencapai matlamat perniagaannya untuk meningkatkan perolehan sambil menembusi pasaran perabot dan peralatan elektronik rumah Bayaran Sama (“EP”). Kejayaan ini mendorong syarikat untuk membuka sebuah lagi Megastore di Bangsar Baru pada bulan Disember 1997. Gedung baru ini mendapat sambutan menggalakkan daripada pelanggan. Sehingga kini, kami mempunyai 10 buah Megastore di beberapa bandar besar di seluruh negara. The Catalog Shop mengamalkan falsafah perniagaan yang memberi tumpuan bukan sahaja kepada perkhidmatan cemerlang dalam penjualan peralatan elektronik dan perabot. Malah, perkhidmatan juga diberikan dalam bentuk pelbagai jenis produk dan jenama yang sesuai pada harga yang berpatutan sebagai memenuhi keperluan pelbagai pelanggan. Untuk meningkatkan kesedaran mengenai produk dan perkhidmatan kami, The Catalog Shop meneruskan kegiatan promosi dan pengiklanan korporat, yang menekankan kedudukannya sebagai pemain peranan penting dalam pemasaran pengguna.
Page 1 and 2: Strength In Diversity BERJAYA GROUP
Page 3 and 4: The corporate logo comprises the wo
Page 5 and 6: TAN SRI DATO’ TAN KOK PING EXECUT
Page 7 and 8: 5 Corporate Profile The Berjaya Gro
Page 9 and 10: VACATION TIME-SHARE, HOTELS, RESORT
Page 11 and 12: 9 Financial Highlights RM million T
Page 13 and 14: BEFORE CHANGE IN SHAREHOLDING * 199
Page 15 and 16: 13 Group Addresses BERJAYA MAHE BEA
Page 17 and 18: 15 Group Addresses RESTAURANTS ROAD
Page 19 and 20: 17 Penyata Pengerusi Kegawatan ekon
Page 21 and 22: 19 Penyata Pengerusi Pada bulan Jun
Page 23 and 24: 21 Penyata Pengerusi Kekuatan Kumpu
Page 25 and 26: 23 Tinjauan Operasi Ketua Pegawai E
Page 47 and 48: 45 berkesan dengan memperkenalkan p
Page 51: 49 Tinjauan Operasi Ketua Pegawai E
Page 67 and 68: F I N A N C I A L S T A T E M E N T
Page 69 and 70: 67 D I R E C T O R S ’ R E P O R
Page 75 and 76: 73 S T A T E M E N T B Y D I R E C
Page 77 and 78: 75 B A L A N C E S H E E T S AT 30
Page 79 and 80: 77 C O N S O L I D A T E D C A S H
Page 81 and 82: 79 N O T E S T O T H E A C C O U N
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101 N O T E S T O T H E A C C O U N
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127 L I S T O F P R O P E R T I E S
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147 N O T I C E O F A N N U A L G E
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149 L O C A T I O N M A P Bukit Jal
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151 F O R M O F P R O X Y BERJAYA G
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BERJAYA GROUP BERHAD - Berjaya Corporation Berhad

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