Gurus On Marketing

References
1 Murphy, P. E. and Enis, B. M. (1986) ‘Classifying products strategically’.
Journal of marketing, July.
2 Jagdish N. Sheth (Guru Interview). Management First. 7th
February, 2003.
3 Kotler, P. (1972) ‘A generic concept of marketing’. Journal of
Marketing, April.
4 Kotler, Philip and Armstrong Gary (sixth edition) ‘Principles
of Marketing’. Prentice Hall, p11.
5 Theodore Levitt (1986) ‘The Marketing Imagination’, p153. The
Free Press.
6 Ward et al (1999). ‘What high-tech managers need know about
brands.’ Harvard Business Review, July-Aug, pp85. ©The President
and Fellows of the Harvard College: all rights reserved.
7 Joel R. Evans/Barry Berman (1985). ‘Marketing’ second edition,
p311.
8 Peters and Waterman (1982) ‘In Search of Excellence’. Harper
and Row.
9 Macdonald, Malcolm, H. B. (1984). ‘Marketing Plans: How to
prepare them, how to use them’. Heinemann, p11-12.
10 Levitt (1986). ‘The Marketing Imagination’. The Free Press, p24.
11 Keegan (1974) ‘Global Marketing Management’ Sixth Edition.
Prentice Hall, p7 and 23.
12 Micklethwait, John and Wooldridge, Adrian. ‘Witch Doctors.
what the management gurus are saying, why it matters and
how to make sense of it’ (1996). Heinemann, p71.
13 Theodore Levitt: ‘The Marketing Imagination’ (1986). The Free
Press, p153.
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GURUS ON MARKETING