Gurus On Marketing
Gurus On Marketing
Gurus On Marketing
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14 Drucker, Peter, ‘Innovation and Entrepreneurship’. (1985).<br />
Heinemann.<br />
15 David Schmittlein,‘Customer as strategic assets’. Mastering<br />
Management Part 8. Financial Times.<br />
16 Theodore Levitt. ‘<strong>Marketing</strong> Imagination’ (1983), p143.<br />
17 Ibid, p148.<br />
18 Ibid, p152.<br />
19 Ibid, p162.<br />
20 Harvard Business Review vol. 54 (January-February, 1976),<br />
p102-112<br />
21 ‘<strong>Marketing</strong> Success through Differentiation – of Anything’.<br />
©1976, by the President and Fellows of Harvard College: all<br />
rights reserved.<br />
22 Theodore Levitt: ‘<strong>Marketing</strong> Success through Differentiation<br />
– of Anything’. January-February, 1980. ©1980 by the President<br />
and Fellows of Harvard College: all rights reserved,<br />
p83-91.<br />
23 See reference 12, p163.<br />
24 Source: Grant, Robert M. (1991).’Contemporary Strategy<br />
Analysis’. Blackwell, p235.<br />
25 Grant, p220<br />
26 Keegan, Warren. ‘Global <strong>Marketing</strong> Management’ (1999).<br />
Prentice Hall, p319.<br />
27 Kotler Philip, Bloom Paul N. ‘<strong>Marketing</strong> Professional services’.<br />
(1984) Prentice Hall, p2.<br />
28 See reference 12, p91.<br />
29 See reference 12, p94.<br />
ELEVEN FURTHER INFORMATION 155