Gurus On Marketing
Gurus On Marketing
Gurus On Marketing
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Jagdish Sheth<br />
Jagdish Sheth was a Professor of <strong>Marketing</strong> at the University of Southern<br />
California; Distinguished Professor at the University of Illinois<br />
and at the Massachusetts Institute of Technology. Currently he is the<br />
Charles H Kellstadt Professor of <strong>Marketing</strong> at the Goizueta Business<br />
School, Emory University.<br />
He has published extensively. His book, which he co-authored with<br />
John A Howard, ‘The Theory of Buyer Behaviour’ (1969), is a classic<br />
in the field.<br />
He has been rated as one of the top ten marketing professors in the<br />
country in a survey of marketing professionals. His areas of influence<br />
are global marketing, global competition, telecom marketing and<br />
strategic thinking. He is a distinguished educator, author, speaker and<br />
senior management advisor.<br />
Thomas Nagle<br />
Thomas Nagle is a Professor of <strong>Marketing</strong> at Boston University and<br />
a President of Strategic Pricing Group, Boston, Massachusetts<br />
He earns his place in the ‘guru table’ because of his work and influence<br />
in positioning the subject of pricing at strategic level and within<br />
the context of the marketing mix concept.<br />
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GURUS ON MARKETING
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