Gurus On Marketing
Gurus On Marketing
Gurus On Marketing
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A to Z of marketing<br />
A<br />
B<br />
C<br />
D<br />
E<br />
F<br />
G<br />
H<br />
I<br />
J<br />
K<br />
Align your marketing strategy with corporate or organisational<br />
strategy.<br />
Buyer behaviour at individual as well as collective level should<br />
be considered seriously.<br />
Communicate your marketing objectives externally as well<br />
as internally.<br />
Differentiate your products and service to win and maintain<br />
competitive advantage.<br />
Environmental scanning should be undertaken to identify<br />
your opportunities and challenges.<br />
Focus on monitoring, measuring and adjusting your marketing<br />
objectives.<br />
Globalise, if necessary, but keep local needs in perspective.<br />
Have the courage of your convictions.<br />
Information on your competitors and customers should be<br />
converted into organisational knowledge.<br />
Juggle with various marketing mix components to consolidate<br />
your segmentation strategy.<br />
Knowledge of your customers and competitors, if used effectively,<br />
gives you a competitive edge.<br />
26<br />
GURUS ON MARKETING