Gurus On Marketing
Gurus On Marketing
Gurus On Marketing
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Porter’s key publications<br />
• ‘Competitive Strategy’ (1980). The Free Press.<br />
• ‘Competitive Advantage: Creating and Sustaining Superior<br />
Performance’ (1985). The Free Press.<br />
• ‘From Competitive Advantage to Corporate Strategy’. Harvard<br />
Business Review. May-June, 1987.<br />
• ‘The Competitive Advantage of nations’ (1990). The Free Press.<br />
• ‘The Competitive Advantage of the Inner City’. Harvard Business<br />
review. May-June, 1995.<br />
• ‘What is Strategy?’ Harvard Business Review. November-<br />
December, 1996.<br />
• ‘Competition’ (1998). Harvard Business Review Press.<br />
• ‘Can Japan Compete’ (2000).<br />
• ‘Strategy and the Internet’. Harvard Business Review. March,<br />
2001.<br />
FOUR MICHAEL PORTER 71