Value Chain Analysis of Fishery in Puri and Ganjam District of Orissa

Draft Report on “Fishery Supply Chain”
Confidential
CHAPTER 4
The Study
4.1 Study Methodology
The study “Value Chain analysis of Fishery in Puri and Ganjam District of Orissa” has been
structured to capture the essence of the processes and flow of the value chain in fishery. The
framework of the study will help understand the levels of the value chain –its role and importance,
the cost of operation, the barriers to entry, mobility and exit, the economy of scale, the effect of
market forces viz. the demand and supply forces, etc. The study has been designed to map the
key processes and flows in the value chain of fishery in respect to the local market, regional
markets and the international market.
4.2 Research Planning and fieldwork
4.2.1 Research framework
The framework employed in the research “Value Chain analysis of Fishery in Puri and Ganjam
District of Orissa” is a stratified framework in which the stakeholders are employed on the
horizontal axis of inquiry and the various concerns and issues, processes and flows, etc are on the
vertical axis. This framework is so designed as to map the entire value chain across levels of the
value chain and to bring them on a common axis so as to induce a complete and holistic
understanding of the chain.
4.2.2 Tools and Techniques
The study has adopted various tools and techniques for collection of information on various
aspects. Some of them are detailed below.
Secondary Research
Primary survey through structured questionnaire of the key stakeholders
Personal interviews of the key respondent
Group discussions
Observation method
Secondary Research
Under secondary research, a thorough desk review was undertaken to develop insights into the
key areas that needs to be focused during the primary research and discussions were held with
various knowledgeable persons in the fishery sector to collect information related to the issue on
hand.
Primary Research
Primary research was conducted in Puri and Ganjam district to collect first hand information on the
specific parameters developed on the basis of objectives of the study. In the primary research,
both qualitative and quantitative approach has been adopted
In-depth Interview
In depth interviews were conducted to obtain information from the key respondents on the issues
and concerns of the value chain of fishery in the study area. Different semi structured
questionnaires were prepared for the purpose and used as the tool of research.
Group Discussions
Various Group Discussions were arranged between the fisherman as well as the different players
of the value chain. These discussions were useful in finding out the different aspects of various
value chains for fishery. It also helped in validating the information collected by the individual
investigators through face-to-face interviews with individuals or otherwise. Instruction moderating
schedules were used as tools for the purpose.
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