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Value Chain Analysis of Fishery in Puri and Ganjam District of Orissa

Value Chain Analysis of Fishery in Puri and Ganjam District of Orissa

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Draft Report on “<strong>Fishery</strong> Supply <strong>Cha<strong>in</strong></strong>”<br />

Confidential<br />

7.1 <strong>Value</strong> <strong>Cha<strong>in</strong></strong> – Def<strong>in</strong>ition ........................................................................................................40<br />

7.2 Key Elements <strong>of</strong> <strong>Value</strong> <strong>Cha<strong>in</strong></strong> <strong>Analysis</strong>.................................................................................40<br />

7.3 Barriers to entry, mobility <strong>and</strong> exit........................................................................................41<br />

7.4 Types <strong>of</strong> Supply <strong>Cha<strong>in</strong></strong>s..........................................................................................................42<br />

7.4.1 Producer driven Supply cha<strong>in</strong>.......................................................................................................... 42<br />

7.4.2 Buyer driven Supply <strong>Cha<strong>in</strong></strong> ..............................................................................................................42<br />

7.5 <strong>Value</strong> <strong>Cha<strong>in</strong></strong>..............................................................................................................................42<br />

7.5.1 Traditional Boat Owners.................................................................................................................. 43<br />

7.6 Players <strong>in</strong> the <strong>Cha<strong>in</strong></strong>................................................................................................................45<br />

CHAPTER 8.....................................................................................................................................52<br />

The <strong>Fishery</strong> <strong>Cha<strong>in</strong></strong> – Analyzed .....................................................................................................52<br />

8.1 Bus<strong>in</strong>ess <strong>Analysis</strong> <strong>of</strong> <strong>Fishery</strong> <strong>Value</strong> <strong>Cha<strong>in</strong></strong> ..........................................................................52<br />

8.2 Nature <strong>of</strong> Bus<strong>in</strong>ess .................................................................................................................52<br />

8.2.1 Primary Phase- Secondary Phase Articulation................................................................................52<br />

8.3 Dynamics with<strong>in</strong> the Supply <strong>Cha<strong>in</strong></strong>........................................................................................53<br />

8.3.1 Socio-cultural................................................................................................................................... 53<br />

8.3.2 Economic.......................................................................................................................................... 53<br />

8.3.3 Political.............................................................................................................................................54<br />

8.3.4 Gender.............................................................................................................................................. 54<br />

8.3.4 Others................................................................................................................................................54<br />

8.4 Stakeholder..............................................................................................................................55<br />

8.5 Cost <strong>of</strong> operation <strong>of</strong> the players <strong>in</strong> the value cha<strong>in</strong>.............................................................56<br />

8.5.1 Fisherman......................................................................................................................................... 56<br />

8.5.2 Middleman <strong>and</strong> Wholesaler.............................................................................................................. 56<br />

8.6 Fish Bone <strong>Analysis</strong>..................................................................................................................57<br />

8.7 VRIO - traders’ competitive capabilities framework............................................................59<br />

8.7.1 Supply <strong>of</strong> product..............................................................................................................................60<br />

8.7.2 Place/ distribution.............................................................................................................................60<br />

Submitted by -: NiMble System Pvt. Ltd.<br />

Submitted to -: OXFAM (India) Trust 7

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