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Value Chain Analysis of Fishery in Puri and Ganjam District of Orissa

Value Chain Analysis of Fishery in Puri and Ganjam District of Orissa

Value Chain Analysis of Fishery in Puri and Ganjam District of Orissa

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Draft Report on “<strong>Fishery</strong> Supply <strong>Cha<strong>in</strong></strong>”<br />

Confidential<br />

<strong>in</strong>dividual fishermen for meet<strong>in</strong>g their f<strong>in</strong>ancial requirements (for nets, boats etc) as<br />

well. Oxfam could do well to l<strong>in</strong>k Micro F<strong>in</strong>ance Institutions or work on creation <strong>of</strong><br />

community level venture capital funds to fund the operations o the groups associated<br />

with Samudram.<br />

Market tie-ups – OXFAM can leverage its national <strong>and</strong> <strong>in</strong>ternational presence for<br />

establish<strong>in</strong>g market<strong>in</strong>g tie-ups <strong>in</strong> these markets for Samudram.<br />

Other tie-ups – Oxfam should leverage its position with various private <strong>in</strong>surance<br />

sector players for provision <strong>of</strong> not only general <strong>in</strong>surance, life <strong>in</strong>surance for fisher fold<br />

but also strive on provision <strong>of</strong> occupational risk <strong>in</strong>surance to cover the artisanal fisher<br />

folks.<br />

Tra<strong>in</strong>ed marketer – OXFAM on a contract basis can hire a tra<strong>in</strong>ed marketer who<br />

would <strong>in</strong>itially establish the market l<strong>in</strong>kages <strong>and</strong> supervise the trade on behalf <strong>of</strong><br />

Samudram. However, OXFAM should ensure that one <strong>of</strong> the m<strong>and</strong>ates for this<br />

person should be the tra<strong>in</strong><strong>in</strong>g <strong>of</strong> select group from Samudram <strong>in</strong> all market<strong>in</strong>g<br />

activities <strong>and</strong> establish<strong>in</strong>g capacities so that Samudram can eventually take up this<br />

activity on its own<br />

Establishment <strong>of</strong> cold cha<strong>in</strong> /stores- OXFAM needs to explore opportunities with<br />

movement under its various schemes, donors – national <strong>and</strong> <strong>in</strong>ternational, NABARD<br />

etc to work out a mechanism <strong>of</strong> s<strong>of</strong>t loans cum grant for sett<strong>in</strong>g up <strong>of</strong> village level cold<br />

cha<strong>in</strong>s with<strong>in</strong> Samudram. Over a period <strong>of</strong> time, the grant could be phased out <strong>and</strong><br />

Samudram us<strong>in</strong>g its own resources can undertake all such activities.<br />

Transportation – here aga<strong>in</strong> OXFAM can leverage its br<strong>and</strong> to work out an<br />

arrangement with lead<strong>in</strong>g transport companies (to beg<strong>in</strong> with) to provide timely<br />

availability <strong>of</strong> vehicles to Samudram. It could also hire the services <strong>of</strong> consultants to<br />

work out the economical routes (use <strong>of</strong> distribution/procurement models) for br<strong>in</strong>g<strong>in</strong>g<br />

the produce from various centers to on centralized place from where the collective<br />

catch can be sent to regional markets based on rates <strong>and</strong> dem<strong>and</strong>.<br />

Quality Assurance- Oxfam needs to <strong>in</strong>vest <strong>and</strong> tra<strong>in</strong> the fisherfolks on quality<br />

assurance practices ma<strong>in</strong>ly on hygiene <strong>and</strong> sanitation issue which have a strong<br />

l<strong>in</strong>age to the quality <strong>of</strong> the product. This would not only ensure better quality <strong>of</strong> the<br />

product but also <strong>in</strong>creased shelf life.<br />

b. Establishment <strong>of</strong> Market Intelligence System –<br />

Lack <strong>of</strong> dynamic market <strong>in</strong>telligence is one <strong>of</strong> the major constra<strong>in</strong>ts affect<strong>in</strong>g adequate<br />

returns to fishermen. OXFAM can help set up a dynamic market <strong>in</strong>telligence on the<br />

l<strong>in</strong>es <strong>of</strong> commodity portals for players to have real time updated <strong>in</strong>formation on<br />

dem<strong>and</strong> <strong>and</strong> prices for fish species at major markets <strong>in</strong> the vic<strong>in</strong>ity.<br />

3. Strengthen<strong>in</strong>g the Exist<strong>in</strong>g Supply <strong>Cha<strong>in</strong></strong> – Long Term<br />

<br />

<br />

<br />

The <strong>in</strong>cipient development <strong>of</strong> new fishery activities.<br />

The potential transformation <strong>of</strong> traditional fishery activities.<br />

International commercialization <strong>of</strong> fishery products.<br />

New <strong>Fishery</strong> Activities<br />

The ma<strong>in</strong> opportunities here are <strong>in</strong>:<br />

1. Direct <strong>in</strong>vestment <strong>and</strong>/or transfer <strong>of</strong> technology, technical assistance, equipment <strong>and</strong> <strong>in</strong>put<br />

supply for breed<strong>in</strong>g <strong>of</strong> high yield<strong>in</strong>g species <strong>and</strong> other species, tak<strong>in</strong>g advantage <strong>of</strong> the<br />

environmental conditions <strong>of</strong> the water bodies specifically Chilka.<br />

Submitted by -: NiMble System Pvt. Ltd.<br />

Submitted to -: OXFAM (India) Trust 65

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