Questionnaire Dwelling Unit-Level and Person Pair-Level Sampling ...

data, which was adjusted to more recent data from Claritas, Inc. 32 This variable had five levels:
(1) segment in CBSA with 1 million or more persons; (2) segment in CBSA with 250,000 to
999,999 persons; (3) segment in CBSA with fewer than 250,000 persons; (4) segment not in
CBSA and not in rural area; (5) and segment not in CBSA and in rural area.
Categorical Percent Hispanic or Latino in Segment
The categorical percent Hispanic or Latino in segment variable was used to categorize
segments according to the concentration of Hispanics or Latinos in the segments in which the
respondents lived, using the adjusted 2000 census data. It had three levels: less than 20 percent,
20 to 70 percent, and more than 70 percent.
Categorical Percent Owner-Occupied Households in Segment
The categorical percent owner-occupied households in segment variable was used to
categorize segments according to the concentration of owner-occupied households in the
segments in which the respondents lived, using the adjusted 2000 census data. It was used as a
surrogate for income because wealthy segments tend to have many homeowners, while poor
segments tend to have many renters. It had three levels: less than 10 percent, 10 to 50 percent,
and 50 percent or more.
Categorical Percent Black or African American in Segment
The categorical percent black or African American in segment variable was used to
categorize segments according to the concentration of black or African-American households in
the segments in which the respondents lived, using the adjusted 2000 census data. It also had
three levels: less than 10 percent, 10 to 40 percent, and 40 percent or more.
32 Claritas, Inc. is a market research firm headquartered in San Diego, California.
Q-4