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The Common Ground Network for Life and Choice Manual

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otherwise. Another problem is that the presence of a reporter has the potential to inhibit<br />

conversation. Also, with the general tendency of the media to concentrate on conflict <strong>and</strong><br />

controversy, a reporter may aim to inject or elicit an element of debate or contention.<br />

<strong>The</strong> following strategies, based on experience <strong>and</strong> common sense, are effective in<br />

achieving the desired balance:<br />

• Take the time to explain thoroughly to reporters what your common ground ef<strong>for</strong>t is about –<br />

its goals <strong>and</strong> its groundrules. If your group has developed a written statement of purpose,<br />

this can be a good press “h<strong>and</strong>out” with the groundrules <strong>and</strong> contact in<strong>for</strong>mation added. For<br />

our national conferences we had a careful press strategy that included a special briefing,<br />

press packet <strong>and</strong> written guidelines. <strong>The</strong> media responded positively <strong>and</strong> cooperatively<br />

because they understood the sensitivity of the gathering. In one city where a new group<br />

<strong>for</strong>med in response to heightened tensions over the issue of abortion, the common ground<br />

activists held a press luncheon <strong>for</strong> local print <strong>and</strong> television news editors to present their<br />

goals <strong>and</strong> planned activities.<br />

• Never speak to a reporter on behalf of anyone other than yourself without consent. This<br />

includes not purporting to speak <strong>for</strong> your group unless you are sure you have agreement<br />

about your doing so. This extends even to not making public the existence of a common<br />

ground ef<strong>for</strong>t, regardless of whether you mention names, without the consensus of the<br />

group. So, if you want or expect media calls, discuss how to h<strong>and</strong>le them. It may be that<br />

some will agree to announcing a group’s existence or to doing a press release about an event<br />

like a workshop, on condition that their name not be mentioned. Volunteers who are willing<br />

to be interviewed can be solicited. If you are inviting newcomers to an event where there<br />

will be reporters, make this known, in advance if possible, <strong>and</strong> make it clear that personal<br />

interaction with reporters is by choice.<br />

• Do not mention another person’s name or give their contact in<strong>for</strong>mation to a reporter unless<br />

you have their consent. It is perfectly permissible to tell a reporter that you may have<br />

someone to whom they can speak, but that you need to verify this first. If you are initiating

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