Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

EXPECTATION 1 | creativity
EXPECtAtiON 1
creativity
When a variety of leading professionals were asked
which fundamental skill they believed to be most essential
for today’s design workplace, the majority agreed that
creativity is the highest expectation. In the field of design
this expectation is basic, but the exact formula for teaching
creative insight is widely debated. Educational philosophers
like John Dewey would advocate that “an ideally perfect
knowledge [of creativity] would represent such a network of
interconnections that any past experience would offer a point
of advantage from which to get at the problem presented in a
new experience.” 6 Dewey’s description becomes indisputable
upon further analysis of current graphic design curricula.
With conceptualization and critical thinking at the forefront,
students must posses both intuitive, aesthetic artistry in
combination with a vast array of influences and experiences
to inherently inform creative output.
6 John Dewey, Democracy
and Education: An Introduction
to the Philosophy of Education
(New York: The Macmillan
Company,1916), 396.
[For new grads] enthusiasm, optimism,
energy, and a can do spirit are
imperative, but ultimately the creative
output needs to be demonstrated first.
Connie Birdsall, Creative Director
Lippincott
New York, NY
11