Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

EXPECTATION 5 | multi-disciplinary approach
EXPECtAtiON 5
multi
disciplinary
approach
Amongst the design professionals surveyed, multidisciplinary
design is the second most prevalent industry
trend today, after digital media. More professionals now
expect new graduates entering into their design studio to
possess a collective cognizance of other relevant disciplines,
not just that of graphic design. Tim Brown, ceo of ideo
is avidly acclaimed for his multi-disciplinary expectations
with the creation of the term t-shaped people. His definition
encapsulates what leading professionals will be seeking in
new graduates in the future, “We look for people who are
so inquisitive about the world that they’re willing to try to
do what you do. We call them t-shaped people. They have
a principal skill that describes the vertical leg of the t. But
they are so empathetic that they can branch out into other
skills, and do them as well. They are able to explore insights
from many different perspectives and recognize patterns of
behavior that point to a universal human need.” 15
15 Tim Brown, “Strategy by Design,”
Fast Company, June 1, 2005, from
Issue 95, http://www.fastcompany.
com/magazine/95/design-strategy.
html (accessed February 5, 2010).
I foresee students having the necessity
of being more diversified in the
knowledge of mediums. To be able
to communicate amongst multiple
disciplines is becoming a necessity.
yolonda Baker, Senior Designer
Deloitte
Atlanta, Georgia
29