Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...
Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...
Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...
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EXPECTATION 6 | innovative business strategy<br />
EXPECtAtiON 6<br />
innovative<br />
business<br />
strategy<br />
Knowledge of parallel principles of business is<br />
another increasingly prominent expectation that industry<br />
professionals look to acquire in new design graduates<br />
entering into today’s workplace. According to Angelo Carusi,<br />
Principal at Cooper Carry, Inc, “More than ever, clients are<br />
going to be looking for design firms who understand the<br />
client’s business. New graduates who have an understanding<br />
of business and can present their ideas are going to have<br />
a leg up on their competition.” Graphic design curricula<br />
must take into account – there is no innovation without the<br />
connection to client objectives and business strategy. 22 When<br />
asked what new industry issue or trend he foresees that<br />
students in school need to learn now for future success in<br />
the workplace, Mike Sloan, Partner at Lippincott affirms this<br />
tenet by simply stating, “Client needs analysis, and businessdriven<br />
design strategy.”<br />
22 IDEO, “Innovation Strategy,” http://<br />
www.ideo.com/thinking/focus/<br />
innovation-strategy/ (accessed<br />
February 13, 2010).<br />
We don’t get hired to make<br />
pretty things or win design<br />
awards. We get hired to<br />
solve business problems.<br />
James Bradley<br />
35
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