Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

EXPECTATION 4 | digital media
EXPECtAtiON 4
dexterity with
dIGITAL MEDIA
When leading professionals were asked about new industry
issues or trends that students in school must learn now for
future success in the workplace, the results were evident. New
graduates entering into the workplace are expected to be
proficient not only with print design, but have a commanding
knowledge of digital media design as well. Cartoon Network’s
Art Director – Jay Rogers reports, “Many employers are
seeking über designers – those who can jump between digital
and print platforms seamlessly.” Digital technology brought
fundamental transformation to the practice and pedagogy
of graphic design. We witnessed a transition from a field
primarily vested in two-dimensional printed media, now
become a hybrid of visual communication in the third and
fourth dimensions. In comparison to its print origins, timebased
digital media is still a fairly new facet under the graphic
design umbrella and designers are still experimenting with its
vast potential. Yet the public demand for digital/interactive
design persists and its communicative impact has proven to
be resounding. The comments of leading professionals serve
as warnings for graphic design students of the twenty-first
century – it is now relatively impossible to surround a whole
career on print design alone.
Design, in its broadest sense, is
the enabler of the digital era – it’s
a process that creates order out
of chaos, that renders technology
usable to business.
Clement Mok
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