Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

EXPECTATION 2 | craft & technique
EXPECtAtiON 2
craft &
technique
After creativity, craft and technique comprise the second
fundamental skill today’s leading professionals expect from
new design graduates. When asked what qualities his firm
looks for in recent graduates, Colin Jeffery of David &
Goliath advises students to, “Pay attention to the detail.
It matters. Idea is king, but a great idea poorly executed is
a missed opportunity. I’d rather see a great idea sketched
up on paper than badly Photoshopped.” 9 Jeffery touches
upon the fact that for many students, computers become a
crutch. They are intrinsic tools that provide endless software
opportunities to facilitate productivity. On the other hand,
they created the need for a more technological education,
and in certain cases diminish the attention given to skills
of handcraft and technique. To ensure students’ success in
today’s workplace, educators must cultivate student artistry
both by hand and by computer.
9 Posnak, 74.
You have to roll up your sleeves
and be a stonecutter before you
can become a sculptor – command
of craft always precedes art.
Philip Gerard
15