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Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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70<br />

% of educators<br />

believe courses<br />

should focus<br />

less on polished<br />

portfolios and<br />

more on the<br />

development of<br />

core skill sets.<br />

Existing curricular concepts can be examined in various forms, but most reek of<br />

industry jargon and provide no connection by description of their pedagogical objectives<br />

to the expectations of today’s practice. Elaborate booklets and promotional brochures<br />

about each school are distributed to entice and inform potential students, yet are often<br />

presented as a glamorized hyper-reality of the college experience. The award-winning<br />

catalog Proof, a School of <strong>Visual</strong> Arts’ publication for prospective students, is an ideal<br />

example. While the school is indisputably amongst the most successful, the majority of<br />

this oversized catalog serves to excite the creative spirit and showcase individual student<br />

work. Very few of the visuals are dedicated to deciphering core curricular concepts in<br />

respect to professional expectations. Upon visiting numerous web sites of collegiate design<br />

programs, it is the norm to see a lengthy list of course numbers provided within a cryptic<br />

matrix of credit hours required. Rarely do they discuss how their educational tenets align<br />

with what leading industry professionals expect from new graduates of the future. With<br />

industry expectations left undefined in information issued to prospective students, how<br />

exactly are they expected to conclusively visualize what they will need upon graduation?<br />

How are they expected to differentiate among design schools under review, when<br />

professional expectations of the twenty-first century workplace are not published?<br />

visualizing curricular concepts<br />

Proof, a SVA publication<br />

to prospective students<br />

50

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