Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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EXPECTATION 6 | innovative business strategy One opportunity to better incorporate business strategies into the graphic design curriculum is for students to experience the client/designer relationship first hand in class. Students show proactive enthusiasm when asked to rate their interest level in various educational initiatives. Working on real client-based projects in class ranked most interesting for students. As an expert in operations management for creatives, Shel Perkins shares their enthusiasm. “An essential skill set for a designer is business savvy. We need to clearly understand [our client’s] business challenges, trends and options. We also need to be just as smart when it comes to our own. Business savvy is what makes our careers sustainable over the long haul.” 23 As a witness to the recent economic downturn, Sarah Miller, Partner at Miller-Cormier in Cincinnati, Ohio, agrees that business knowledge is even more important during a troubled economy. “Design firms hire a lot of folks when times are good and lay them off when times are bad,” says Miller. “Many designers take on freelance work when times are tough and it is helpful to have prior business knowledge – how to bring in new clients, writing estimates, invoicing, and book keeping.” A typical graphic design curriculum does not include a plethora of business-driven design strategy above and beyond lectures on business conduct, proposal writing, and copyright basics. For this reason, educators ranked business practices the least emphasized within their curriculum as a whole. Which educational initiatives do you find most interesting? Student 23 Shel Perkins, “Making a Living,” AIGA Center for Practice Management, Design: Business Issue 4, May 2005 http://cpm.aiga.org (acessed February 13, 2010). *Real Client- Based Projects Revolving Courses Collaboration with Other Majors Graduate School 5–Year Curriculum Recommend My School to Peers Trade Liberal Arts for More Studio 36
Being good in business is the most fascinating kind of art. Andy Warhol What does your curriculum emphasize most? Educator Student *Business Strategies Contemporary Issues Design for the Built Environment Digital Media Global Culture Multi-Disciplinary Approach Professional Practice Securing a Job 37
Page 1: Unlike any other major of study, gr
Page 6 and 7: © 2010 Nicole R. Roberts nrober24@
Page 9 and 10: contents Abstract .................
Page 11 and 12: abstract Leading professionals lear
Page 13 and 14: introduction Since William A. Dwigg
Page 15 and 16: INTrODUCtiON Currently, a student
Page 17 and 18: fundamental skills Collective Cogni
Page 19 and 20: fundamental skills *Creativity rank
Page 21 and 22: EXPECTATION 1 | creativity EXPECtAt
Page 23 and 24: pORTFOLIO DESIGN DISCOURSE PROCESS
Page 25 and 26: EXPECTATION 2 | craft & technique E
Page 27 and 28: Statement of the Eames Design Proce
Page 29 and 30: EXPECTATION 3 | design discourse EX
Page 31 and 32: EXPECTATION 3 | design discourse To
Page 33 and 34: EXPECTATION 4 | digital media EXPEC
Page 35 and 36: It’s no longer possible to make a
Page 37 and 38: Students must continually practice
Page 39 and 40: EXPECTATION 5 | multi-disciplinary
Page 45: EXPECTATION 6 | innovative business
Page 49 and 50: EXPECTATION 6 | innovative business
Page 51 and 52: EXPECTATION 7 | social responsibili
Page 57 and 58: VISUALIZING CURRICULAR CONCEPTS OBJ
Page 59 and 60: visualizing curricular concepts CHA
Page 61 and 62: visualizing curricular concepts Unl
Page 63 and 64: visualizing curricular concepts In
Page 65 and 66: visualizing curricular concepts Not
Page 67 and 68: visualizing curricular concepts Por
Page 69 and 70: visualizing curricular concepts Mor
Page 71 and 72: visualizing curricular concepts Dex
Page 73 and 74: the college curriculum.” 38 Even
Page 75 and 76: Lupton, Ellen, and Jennifer Cole Ph
Page 77 and 78: about the author Nicole Roberts is
Page 79 and 80: about survey participants professio
Page 81 and 82: about survey participants educators
Page 83 and 84: about survey participants I think w

Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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