Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

EXPECTATION 7 | social responsibility
A collegiate curriculum is the ideal vehicle to propel
such ideals to the forefront of future graphic design
practice. Traditionally, studio courses such as ‘Social
Awareness,’ ‘Design for Society,’ or ‘Contemporary Issues
in Design’ provide opportunities for students to research
and design a socially responsible campaign. Student
projects typically range anywhere from literacy, politics,
or animal cruelty to the likes of clean water, global
warming, and recycling campaigns. Learning outcomes
from such courses are imperative, as students digest the
vital role of graphic design within society and global
culture as a whole. However, survey results from today’s
leading practitioners conclude that another layer of
social responsibility knowledge must be added to existing
syllabi to better meet twenty-first century professional
expectations. Studio courses must begin to inform
and encourage students to critically apply practical
sustainable processes to any and all design problems.
The Royal College of Art in London, uk has
incorporated a class entitled ‘Passion for Print,’ which
investigates printing possibilities “beyond the surface.”
Students produce design solutions where the influence
of production and process is a primary consideration.
For example, student Lottie Crumbleholme designed a
lithography campaign using sustainable ideals entitled
‘This is the Environmental Impact of your Work,’
which encourages graphic designers to think more
environmentally about the printing process. 32 American
graphic design syllabi must take note and not only
require students to research the content of such visual
communications, but also research and practice with
ethical production methods and materials.
Barack Obama presidential campaign
poster design by Scott Hanson of
ISO50 highlights eco-friendly ideals
This questionnaire gives designers the This opportunity questionnaire to audit gives a piece designers of work they
have recently sent to print in order to see the the opportunity impact that to audit will a have piece made of on
the environment. Non-drying inks printed work on they back have of recently the first sent page to print transfer
any answers that relate to a poor environmental in order to choice see the onto impact the that image it below,
literally showing the impact made.
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