Assessing the economic impacts of nature based tourism in Scotland

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watching Small group badgers, squirrels, martens, otters and deer Field studies Small group A number of field Geo tourism Guided course Solitary Small group study centres Countryside and coast skill Hides provide best opportunities Cost of participating in a course Minimal equipment and skill but benefits from knowledgeable interpretation Wildlife Watching Segments 1. Dedicated – experienced and knowledgeable – organise themselves 2. Passing interest – relatively inexperienced 3. Casual interest – some experience but value guidance/direction/interpretation 4. Charismatic place or species interest 3. Walking, mountain sports and snow sports activities Fieldsports sub activities Walking Snow sports includes (snowboarding, downhill, cross country and telemarkskiing, blading). Table A3 Activity type Location Participation requirements Solitary Any where No equipment Small group Minimal skills Large group Large groups focused on ski centres Mountaineering Solitary Small group Climbing and bouldering Long Distance Way Walking Walking segments Solitary Small group Solitary Small group Five Scottish ski centres Cross country and ski mountaineering on hills and tracks in deeper countryside Hills – mainly west and north Hills but often close to cities in quarries Designated LDRs Other coastal paths and ways Technical equipment Uplift equipment and support services Medium skill Technical equipment High skill Fitness Technical equipment High skill Technical equipment Minimal skills Fitness Progressive (2005) in their report The walker’s view of walking in Scotland commissioned by SNH, SE, HIE and FCS provides the following information – Four groups make up walking tourists in Scotland • The committed explorer – 23% • The part time explorer – 18% • The committed wanderer – 7% • The part time wanderer – 33% 97
• (Mixed – 19%) The types of walks that people undertook or planned were • Hill and mountain 56% • Forest and woodland 54% • Loch and riverside 35% • Countryside 24% • Urban 11% • Other 1% Walking motivations Respondents in the Progressive (2005) report described the scenery as “stunning” and “unbelievably beautiful”, while the abundance of wildlife was also mentioned. It was felt that Scotland offers walking areas which are at the same time accessible, and wild and remote. Access to the countryside and ease of getting to the start of walks were both assessed as excellent. Walkers also valued the natural and wild nature of walks, especially the lack of built up areas or structures, adding a sense of adventure to walking in Scotland. Snow sports motivations Online research in 2006 with 2,137 consumers from the Ski Scotland Snow Alert database showed that unsurprisingly the availability of snow is the main motivator for skiers/snowboarders in their decision to take a trip in Scotland. 4. Adventure activities Table A4 Adventure sub activities Activity type Location Participation requirements Corporate activities Small groups Any where Equipment Minimal skill Gorge walking Small groups Gorges and steep river channels Technical Equipment Medium skill Paragliding Solitary Hillsides and High technical equipment moorland High skill level Abseiling Small groups Cliffs Technical equipment Medium skill level Conservation work Small groups Mainly woodland Basic equipment Medium skill level Bush craft Small groups Woodland Basic equipment Medium skill level Adventure Sports segments The 2003/2004 George Street Research and Jones Economics report noted that a significant proportion of adventure tourists surveyed undertook a number of different types of adventure tourism activity within the HIE area. This reveals a high level of overlap with participation in a number of different adventure tourism activities. 98
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Scottish Natural Heritage Commissio
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COMMISSIONED REPORT Summary Assessi
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7 CYCLING 45 7.1 Mountain biking 45
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List of Tables Page Table 1 - Natur
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1.3 Nature-based tourism For the pu
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market and accounts for 83% of tour
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expenditure during these trips was
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nature site • . Were this spend t
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Team members already held many rele
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2.3.2 Assessing employment and inco
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• Common resources, which are use
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4 FIELD SPORTS The findings from th
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4.2 Deer management The Contributio
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Table 11 - Deer Management in Scotl
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• Sea angling questions incorpora
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4.6 Other studies • The trips mos
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3. The Economic Impact of Game and
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5 WILDLIFE WATCHING 5.1 Wildlife to
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These impacts appear to us to be ov
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Wildlife watching Substantial but n
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• Abseiling - allows safe descent
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Client: HIE, SNH and VisitScotland
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those who said they were walking al
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oute was estimated to be in the reg
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participants, though in terms of vo
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Visit Scotland (2009) provides a fi
Page 53 and 54: This evaluation assessed the ultima
Page 55 and 56: For these motivational reasons, Gre
Page 57 and 58: 8 HORSE RIDING 8.1 Equestrian sport
Page 59 and 60: 9 WATERSPORTS Some watersports can
Page 61 and 62: Watersports are defined in this rep
Page 63 and 64: The methodology resulted in small s
Page 65 and 66: 10 NATURE-RELATED SITES AND FACILIT
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91 and 92: Similarly, it is not possible to sp
Page 93 and 94: Table 52 - Estimated Impacts by act
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103: Appendix A: Categories of Natural H
Page 107 and 108: Cycling Segments Scott Porter’s 2
Page 109 and 110: aqua / snorkelling) or on longer ho
Page 111 and 112: Appendix B - Methodological Notes 1
Page 113: www.snh.gov.uk © Scottish Natural
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Assessing the economic impacts of nature based tourism in Scotland

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