Assessing the economic impacts of nature based tourism in Scotland

Cycling Segments
Scott Porter’s 2005 report Cycling and mountain biking in Scotland for VisitScotland
identified two categories of cyclist.
• the leisure cyclists (cycling is just one activity while on holiday) – 7 segments
including
o
o
o
‘Fairweather Breakers’ (19% of the market)
‘Outdoor Aspirers’ (11% of the market)
‘Recreationalists’ (34% of the market)
• the specialist cyclists (their whole holiday revolves around cycling) – 4 segment
including
o ‘Fanatics’ (41% of the market),
o ‘Upgraders’ (27%),
Cycling Motivations
In terms of overall requirements, key commonalities were observed across all the
segments. Level 1 priorities focus on the environment/scenery of the destination, the
accommodation and the routes/trails available. Level 2 priorities incorporate the
provision of other activities such as sightseeing, indoor and (to a lesser extent for the
leisure segments) outdoor activities and the manageability of the weather.
6. Equestrian sports activities
Equestrian
sub activities
Horse Riding
Table A6
Activity type Location Participation
requirements
Solitary Countryside and Some technical
Small group coast settings equipment
Large events
Medium skill
Pony trekking Small groups Tracks through
countryside
settings
Riding to
hounds
Minimal equipment
and minimal skill
Group event Hunt pack locations Some technical
equipment and good
skills levels
Equestrian Segments
The George Street Research and Jones Economics 2003/2004 report for HIE
identified the following four segments.
1. Casual Riding Holidays – this is about riding for beginners and may involve
hour-long to half-day rides. It would normally take the form of pony trekking, but is
not central to the holiday experience.
100