Assessing the economic impacts of nature based tourism in Scotland

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6. Corporate Market - corporate activity days are organised to build a more effective team dynamic through team building exercises and training in various outdoor sports ranging from abseiling to white-water rafting. 7. Gorge Walking - ascending or descending a mountain stream with scrambling and some swimming - often used for trust building and group co-operation. 8. Rafting - involves controlling a raft, steering the best course down rivers, often running whitewater rapids. 9. Paragliding - a paraglider is a non-motorised, foot-launched inflatable wing which is easy to launch from the ground. 10. Abseiling - is a basic climbing technique to allow safe descent of steep rock sections. Adventure Sports motivations Online research in 2006 with 855 respondents from the VisitScotland Adventure Sports database, and contacts sourced from competitions (Mountain Bike World Cup / Adventure Online Games) showed the following motivations. • It’s fun (79%) • I enjoy the scenery while doing it (77%) • It improves my fitness (73%) • I enjoy the challenge (72%) • It’s a good social activity to enjoy with groups & friends (63%) 5. Cycling activities Table A5 Cycling sub activities Road cycling Cross Country Mountain biking Downhill mountain biking Activity type Location Participation requirements Solitary Country roads and Medium levels of Small group. purpose built bike equipment and skills There’s a big tracks e.g. the road race in sustrans routes are Perthshire once long distance bike a year – routes – a lot of http://www.etap people cycle up the ecaledonia.co.u A9 on the specific k off road path Solitary Small group Large events Solitary Small group Large events Forests and hill track Dedicated courses in forest sites and Nevis Range. Medium levels of equipment and skills Own or hire equipment Very technical equipment High skill Fitness Visit Scotland in 2008 reports 3% of UK visitors participating in cycling. 99
Cycling Segments Scott Porter’s 2005 report Cycling and mountain biking in Scotland for VisitScotland identified two categories of cyclist. • the leisure cyclists (cycling is just one activity while on holiday) – 7 segments including o o o ‘Fairweather Breakers’ (19% of the market) ‘Outdoor Aspirers’ (11% of the market) ‘Recreationalists’ (34% of the market) • the specialist cyclists (their whole holiday revolves around cycling) – 4 segment including o ‘Fanatics’ (41% of the market), o ‘Upgraders’ (27%), Cycling Motivations In terms of overall requirements, key commonalities were observed across all the segments. Level 1 priorities focus on the environment/scenery of the destination, the accommodation and the routes/trails available. Level 2 priorities incorporate the provision of other activities such as sightseeing, indoor and (to a lesser extent for the leisure segments) outdoor activities and the manageability of the weather. 6. Equestrian sports activities Equestrian sub activities Horse Riding Table A6 Activity type Location Participation requirements Solitary Countryside and Some technical Small group coast settings equipment Large events Medium skill Pony trekking Small groups Tracks through countryside settings Riding to hounds Minimal equipment and minimal skill Group event Hunt pack locations Some technical equipment and good skills levels Equestrian Segments The George Street Research and Jones Economics 2003/2004 report for HIE identified the following four segments. 1. Casual Riding Holidays – this is about riding for beginners and may involve hour-long to half-day rides. It would normally take the form of pony trekking, but is not central to the holiday experience. 100
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Scottish Natural Heritage Commissio
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COMMISSIONED REPORT Summary Assessi
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7 CYCLING 45 7.1 Mountain biking 45
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List of Tables Page Table 1 - Natur
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1.3 Nature-based tourism For the pu
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market and accounts for 83% of tour
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expenditure during these trips was
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nature site • . Were this spend t
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Team members already held many rele
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2.3.2 Assessing employment and inco
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• Common resources, which are use
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4 FIELD SPORTS The findings from th
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4.2 Deer management The Contributio
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Table 11 - Deer Management in Scotl
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• Sea angling questions incorpora
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4.6 Other studies • The trips mos
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3. The Economic Impact of Game and
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5 WILDLIFE WATCHING 5.1 Wildlife to
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These impacts appear to us to be ov
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Wildlife watching Substantial but n
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• Abseiling - allows safe descent
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Client: HIE, SNH and VisitScotland
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those who said they were walking al
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oute was estimated to be in the reg
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participants, though in terms of vo
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Visit Scotland (2009) provides a fi
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This evaluation assessed the ultima
Page 55 and 56: For these motivational reasons, Gre
Page 57 and 58: 8 HORSE RIDING 8.1 Equestrian sport
Page 59 and 60: 9 WATERSPORTS Some watersports can
Page 61 and 62: Watersports are defined in this rep
Page 63 and 64: The methodology resulted in small s
Page 65 and 66: 10 NATURE-RELATED SITES AND FACILIT
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91 and 92: Similarly, it is not possible to sp
Page 93 and 94: Table 52 - Estimated Impacts by act
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103 and 104: Appendix A: Categories of Natural H
Page 105: • (Mixed - 19%) The types of walk
Page 109 and 110: aqua / snorkelling) or on longer ho
Page 111 and 112: Appendix B - Methodological Notes 1
Page 113: www.snh.gov.uk © Scottish Natural
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Assessing the economic impacts of nature based tourism in Scotland

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