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Assessing the economic impacts of nature based tourism in Scotland

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• Sea angl<strong>in</strong>g questions <strong>in</strong>corporated <strong>in</strong>to a Scottish omnibus telephone survey (<strong>the</strong><br />

questions were presented to 15,037 adults <strong>in</strong> <strong>Scotland</strong>);<br />

• Stakeholder survey (95 face to face/telephone <strong>in</strong>terviews);<br />

• Angler survey (120 face to face <strong>in</strong>terviews);<br />

• Case study analysis <strong>of</strong> five areas:<br />

- <strong>the</strong> Upper Clyde Estuary<br />

- Luce Bay (Dumfries and Galloway)<br />

- Orkney<br />

- Loch Etive (Argyll)<br />

- East Grampian (between Stonehaven and Arbroath);<br />

• Data analysis.<br />

The ma<strong>in</strong> impact f<strong>in</strong>d<strong>in</strong>gs were as follows:<br />

Table 12 - Economic contribution <strong>of</strong> sea angl<strong>in</strong>g to <strong>Scotland</strong><br />

Currently Supported<br />

Jobs<br />

(FTEs)<br />

Household<br />

Income*<br />

(£’000)<br />

Would be lost if sea angl<strong>in</strong>g ceased<br />

Jobs<br />

Household<br />

(FTEs)<br />

Income<br />

(£’000)<br />

3,148 69,670 1,675 37,042<br />

Table 13 - Economic contribution <strong>of</strong> sea angl<strong>in</strong>g to <strong>the</strong> HIE area<br />

Currently Supported<br />

Jobs<br />

(FTEs)<br />

Household<br />

Income*<br />

(£’000)<br />

Would be lost if sea angl<strong>in</strong>g ceased<br />

Jobs<br />

Household<br />

(FTEs)<br />

Income<br />

(£’000)<br />

1,152 19,125 772 12,827<br />

Note: *Wages, self-employment <strong>in</strong>come, rents and pr<strong>of</strong>its<br />

The figures for <strong>Scotland</strong> are mutually consistent, but we consider <strong>the</strong> household<br />

<strong>in</strong>come generated per FTE <strong>in</strong> <strong>the</strong> Highlands and Islands is too low compared with<br />

<strong>Scotland</strong>.<br />

4.5 Country sports<br />

Country sports <strong>tourism</strong> <strong>in</strong> <strong>Scotland</strong> (TNS, 2004).<br />

Contractor: TNS Travel and Tourism<br />

Client: Country Sports Tourism Group<br />

Publication: October 2004<br />

Study Objectives:<br />

The study objectives were to:<br />

• Ga<strong>the</strong>r <strong>in</strong>formation on current country sports tourists – orig<strong>in</strong>, demographics,<br />

<strong>in</strong>formation and book<strong>in</strong>gs, trip characteristics, satisfaction with product.<br />

22

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