Assessing the economic impacts of nature based tourism in Scotland

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£million Visitor Nights (millions) Total Holiday Visitor Spend 2,626 40.40 comprising Total Spend by UK Visitors 1,986 30.55 Total Spend by Overseas Visitors 640 9.85 Total Holiday Visitor Spend excluding Edinburgh and Glasgow Visitors 1,699 28.32 comprising Total Spend by UK Visitors 1,381 23.02 Total Spend by Overseas Visitors 317 5.28 The visitor nights above were calculated by assuming an average of £65 expenditure per visitor night. The average spend of all international visitors was £63.90 per night (including business and VFR visitors) and £63.60 per night for all UK visitors. Other assumptions: Assumptions for spend by activity/interest not already identified above can be summarised as follows. The trip or expenditure totals to which the percentage attributions were applied are taken from the survey figures in the different Sections of this report, except the following, which were estimated based on our wider knowledge of tourism in Scotland as well as the material in the reports assessed for this study: i). Snow sports ii). Horse riding iii). Adventure activities (40% and 20% attributions) iv). Other specialist interests v). Scenery The adjustments from gross (contribution) to net (impact) in Table 52 are for visitor spending and relate to 50% of the Scottish visitor proportions of spend given in the assumptions. Most sea anglers are people living in Scotland on day trips, the exception being Dumfries and Galloway which attracts day visitors from the north of England. Sea angling tourism participation is difficult to establish as accurate figures distinguishing between freshwater and sea angling are not collected. Some anglers may do both and double counting with freshwater fishing participation needs to be avoided. The overall findings of the sea angling report seem to suggest that, relative to day trips, levels of sea angling tourism are low, particularly where sea angling is a prime trip motivation, with more participating in a casual way as part of a wider trip. For overseas cycling visitors, 3% was used as this figure was supplied by VisitScotland as the percentage of visitors who claim to cycle as part of their trip to Scotland. A small proportion of these will have cycling as the main motivation for their trip. 85
Table 52 – Estimated Impacts by activity / interest 1 Assumed Spend Related to Aspects of the Natural Heritage (£ million) Contribution Impact Activity/Interest Prime Purpose (95%) Important Purpose (ave 40%) One of Several Purposes (ave 20%) Economic Contribution (£m) Employment Contribution (FTEs) Economic Impact (£m) Employment Impact (FTEs) Wildlife Watching Field Sports Walking/Mountaineering Snow Sports Cycling Water Sports 67.9 54.1 16.0 138.0 3,943 117.3 3,351 138.3 - 9.0 147.3 4,209 136.3 3,893 270.8 132.0 224.4 627.2 17,920 533.1 15,231 1.9 0.3 0.1 2.3 66 2.1 60 48.5 23.8 11.9 84.2 2,406 71.6 2,045 7.6 24.0 0.4 32.0 914 25.6 731 Horse Riding 0.6 0.5 0.9 2.0 57 1.7 49 Adventure Activities (where not included elsewhere) 54.7 2.3 2.3 59.3 1,694 50.4 1,440 Conservation Work 8.6 - - 8.6 246 7.7 220 Other Specialist Interests (e.g. geology, botany) 1.4 1.1 0.3 2.8 80 2.4 69 Scenery Totals 237.5 140.0 102.0 479.5 13,700 419.6 11,989 837.8 378.1 367.3 1,583.2 45,235 1,367.8 39,078 1 The figures in Table 52 are indicative and further analysis (particularly supply-side) would improve their accuracy. The 95%, 40%, 20% framework is innovative and thought to be useful for analysing nature-based tourism. 86
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Scottish Natural Heritage Commissio
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COMMISSIONED REPORT Summary Assessi
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7 CYCLING 45 7.1 Mountain biking 45
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List of Tables Page Table 1 - Natur
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1.3 Nature-based tourism For the pu
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market and accounts for 83% of tour
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expenditure during these trips was
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nature site • . Were this spend t
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Team members already held many rele
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2.3.2 Assessing employment and inco
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• Common resources, which are use
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4 FIELD SPORTS The findings from th
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4.2 Deer management The Contributio
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Table 11 - Deer Management in Scotl
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• Sea angling questions incorpora
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4.6 Other studies • The trips mos
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3. The Economic Impact of Game and
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5 WILDLIFE WATCHING 5.1 Wildlife to
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These impacts appear to us to be ov
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Wildlife watching Substantial but n
Page 41 and 42: • Abseiling - allows safe descent
Page 43 and 44: Client: HIE, SNH and VisitScotland
Page 45 and 46: those who said they were walking al
Page 47 and 48: oute was estimated to be in the reg
Page 49 and 50: participants, though in terms of vo
Page 51 and 52: Visit Scotland (2009) provides a fi
Page 53 and 54: This evaluation assessed the ultima
Page 55 and 56: For these motivational reasons, Gre
Page 57 and 58: 8 HORSE RIDING 8.1 Equestrian sport
Page 59 and 60: 9 WATERSPORTS Some watersports can
Page 61 and 62: Watersports are defined in this rep
Page 63 and 64: The methodology resulted in small s
Page 65 and 66: 10 NATURE-RELATED SITES AND FACILIT
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91: Similarly, it is not possible to sp
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103 and 104: Appendix A: Categories of Natural H
Page 105 and 106: • (Mixed - 19%) The types of walk
Page 107 and 108: Cycling Segments Scott Porter’s 2
Page 109 and 110: aqua / snorkelling) or on longer ho
Page 111 and 112: Appendix B - Methodological Notes 1
Page 113: www.snh.gov.uk © Scottish Natural
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