Assessing the economic impacts of nature based tourism in Scotland

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7. Horse Riding 95% = £650,000 (x 0.95) 40% = £1,250,000 (x 0.4) 20% = £4,500,000 (x 0.2) 8. Water sports Scottish visitors = 30% of all spend Water Sports Sailing 40% : £60.1m (x 0.4) Other Water Sports Scottish visitors = 40% of all spend 95% : £8m (x 0.95) 20% : £2m (x 0.2) 9. Conservation Work 95% : £9m (x 0.95) Scottish visitors = 20% of all spend 10. Other Specialist Interest 95% = £1.5m (x 0.95) 40% = £2.75m (x 0.4) 20% = £1.5m (x 0.2) Scotland = 30% of all spend 11. Scenery Total Spend (£1.1bn) = Rural Scotland Spend (£1.7billion) - Prime Purpose Spend (£0.6 billion) 95% : £250,000 (x 0.95) 40% : £350,000 (x 0.4) 20% : £510,000 (x 0.2) Scottish visitors = 25% of all spend 12. FTE – Full time employment £35,000 per FTE is an approximate up-to-date average for Scotland for the sectors of spend by nature-based visitors based on empirical evidence (company accounts, etc). This is similar to an inflation adjusted STMS-based estimate that other consultants have recently used for visitor spending in Scotland (e.g. EKOS in their evaluation of Homecoming 2009). Ratios given in this report from other consultants might be inaccurate, or not at 2008 prices, or not for Scotland as a whole. 105
www.snh.gov.uk © Scottish Natural Heritage 2010 ISBN: 978-1-85397-669-8 Policy and Advice Directorate, Great Glen House, Leachkin Road, Inverness IV3 8NW T: 01463 725000 You can download a copy of this publication from the SNH website.
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Scottish Natural Heritage Commissio
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COMMISSIONED REPORT Summary Assessi
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7 CYCLING 45 7.1 Mountain biking 45
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List of Tables Page Table 1 - Natur
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1.3 Nature-based tourism For the pu
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market and accounts for 83% of tour
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expenditure during these trips was
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nature site • . Were this spend t
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Team members already held many rele
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2.3.2 Assessing employment and inco
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• Common resources, which are use
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4 FIELD SPORTS The findings from th
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4.2 Deer management The Contributio
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Table 11 - Deer Management in Scotl
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• Sea angling questions incorpora
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4.6 Other studies • The trips mos
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3. The Economic Impact of Game and
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5 WILDLIFE WATCHING 5.1 Wildlife to
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These impacts appear to us to be ov
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Wildlife watching Substantial but n
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• Abseiling - allows safe descent
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Client: HIE, SNH and VisitScotland
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those who said they were walking al
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oute was estimated to be in the reg
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participants, though in terms of vo
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Visit Scotland (2009) provides a fi
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This evaluation assessed the ultima
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For these motivational reasons, Gre
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8 HORSE RIDING 8.1 Equestrian sport
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9 WATERSPORTS Some watersports can
Page 61 and 62: Watersports are defined in this rep
Page 63 and 64: The methodology resulted in small s
Page 65 and 66: 10 NATURE-RELATED SITES AND FACILIT
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91 and 92: Similarly, it is not possible to sp
Page 93 and 94: Table 52 - Estimated Impacts by act
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103 and 104: Appendix A: Categories of Natural H
Page 105 and 106: • (Mixed - 19%) The types of walk
Page 107 and 108: Cycling Segments Scott Porter’s 2
Page 109 and 110: aqua / snorkelling) or on longer ho
Page 111: Appendix B - Methodological Notes 1
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Assessing the economic impacts of nature based tourism in Scotland

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