Assessing the economic impacts of nature based tourism in Scotland

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According to the report, in previous research undertaken for Sail Scotland in 2001 it was suggested that impacts were split in thirds fairly evenly between the Clyde, the West Highlands and the rest of Scotland, i.e. approximately £80 million visitor spend annually in each of these areas. Calculation of the economic impact of sailing in the Clyde Estuary used information from three surveys on berth holders, visiting leisure boats, and hotels and accommodation close to marinas. 409 berth holders responded and of these 17% were English and 2% came from overseas, with the rest from Scotland. 118 visiting boats responded, and of these, 31% came from England and 9% from Ireland. The report considers, in total, that expenditure associated with sailing in the Clyde area is £28m annually. Of this, £16.4m is generated by the permanent berth holders and £7.2m by the 2,000 boats using moorings in the Estuary. Including indirect benefits, within the Clyde Estuary a total impact of £40.7m per year is estimated. This figure is estimated in the report to support just under 500 jobs within the Clyde area and GVA of £12.2m.ciated with sailing in Clyde area per year Table 24 : Impact of sailing in the Clyde estuary Direct Indirect Total Expenditure £28.1m £12.6m £40.7m Employment 375 124 499 GVA £8.4m £3.8m £12.2m Output generated by visitors £16.8m £7.6m £24.4m (60%) Extrapolating to generate a Scottish estimate of sailing alone (assuming the Clyde is 33% of the Scottish total), direct sailing tourism expenditure might be expected to be £51 million. The figure from the 2009 report in 9.3 below is £27 million. Comparison between the two figures suggests, to account for this difference, that expenditure per visitor further up the West Coast and elsewhere in Scotland must be only one third of what is spent in the Clyde. Given the greater range of spending opportunities that exist around the Clyde to support local sailing business this seems plausible, and supports the 2009 figure in 9.3. Respondents to the survey of visiting leisure boats were asked to select from 14 reasons for sailing in the Clyde Estuary – multiple responses were allowed. 99 of the respondents gave opinions on this, with more than 80% of respondents selecting scenery and 40% wildlife. 9.2 Watersports - Highlands and Islands Economic impact of outdoor and environment related recreation in the Highlands and Islands: research report - watersports (George Street Research and Jones Economics, 2003/4e). Contractor: George Street Research and Jones Economics Client: HIE, SNH and VisitScotland Published: 2003/4 53
Watersports are defined in this report as: • Sea, loch or river canoeing or kayaking; • Sailing and yachting; • Diving; • Wind surfing; • Surfing; • Water-skiing. The methodology for this study involved surveying 229 people, which included 39% who came to the area from outwith Scotland or overseas. As indicated by the sample below, scuba divers were over-represented (at least relative to sailors). The sample was: • Canoeists/kayakers (28), of whom a quarter had also been sailing or yachting, a fifth (21%) windsurfing or surfing and 11% had taken part in other water sports; • Windsurfers/surfers (19), of whom a third had participated in scuba diving (32%), a similar proportion (32%) in canoeing or kayaking and 42% had done some sailing or yachting; • Scuba divers (128), of whom 13% also participated in sailing/yachting; • Sailors/yachters (86), of whom 19% had participated in diving. Based on a UK household survey, the report estimated that some 165,000 UK residents made trips to the Highlands and Islands in 2002 to participate in watersports, of whom 151,000 were not resident in Scotland. Daily spend figures, per person, of £71 for overnight and £160 for day visitors are, in our opinion high, but could be explained by the cost of scuba divers, for example, filling tanks and hiring boats and dive masters. The day trippers sample was very small and probably not representative. This direct expenditure was added to indirect, induced, marginal and public sector spending to give impact estimates from watersports of: • 5,365 days spent in the area; • Net annual expenditure of £85.9m in the Highlands and Islands; • 2,162 FTEs supported in the area, including1,574 direct FTEs. The total visitor spend of £85.9 million in the Highlands and Islands may bear some relationship to the figure of £250 million for all Scottish marine boat related recreation in 9.1, albeit that it was derived using different methodologies. But, overall, our conclusion is that the figures in this report significantly over-value watersports tourism’s economic contribution to the Highlands and Islands. 9.3 Sailing tourism - Scottish level Contractors: Tourism Resources Company Management Consultancy and Research Services, EKOS, British Marine Federation Client: Scottish Enterprise Published: February 2010 54
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Scottish Natural Heritage Commissio
Page 3 and 4:
COMMISSIONED REPORT Summary Assessi
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7 CYCLING 45 7.1 Mountain biking 45
Page 7 and 8:
List of Tables Page Table 1 - Natur
Page 9 and 10: 1.3 Nature-based tourism For the pu
Page 11 and 12: market and accounts for 83% of tour
Page 13 and 14: expenditure during these trips was
Page 15 and 16: nature site • . Were this spend t
Page 17 and 18: Team members already held many rele
Page 19 and 20: 2.3.2 Assessing employment and inco
Page 21 and 22: • Common resources, which are use
Page 23 and 24: 4 FIELD SPORTS The findings from th
Page 25 and 26: 4.2 Deer management The Contributio
Page 27 and 28: Table 11 - Deer Management in Scotl
Page 29 and 30: • Sea angling questions incorpora
Page 31 and 32: 4.6 Other studies • The trips mos
Page 33 and 34: 3. The Economic Impact of Game and
Page 35 and 36: 5 WILDLIFE WATCHING 5.1 Wildlife to
Page 37 and 38: These impacts appear to us to be ov
Page 39 and 40: Wildlife watching Substantial but n
Page 41 and 42: • Abseiling - allows safe descent
Page 43 and 44: Client: HIE, SNH and VisitScotland
Page 45 and 46: those who said they were walking al
Page 47 and 48: oute was estimated to be in the reg
Page 49 and 50: participants, though in terms of vo
Page 51 and 52: Visit Scotland (2009) provides a fi
Page 53 and 54: This evaluation assessed the ultima
Page 55 and 56: For these motivational reasons, Gre
Page 57 and 58: 8 HORSE RIDING 8.1 Equestrian sport
Page 59: 9 WATERSPORTS Some watersports can
Page 63 and 64: The methodology resulted in small s
Page 65 and 66: 10 NATURE-RELATED SITES AND FACILIT
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91 and 92: Similarly, it is not possible to sp
Page 93 and 94: Table 52 - Estimated Impacts by act
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103 and 104: Appendix A: Categories of Natural H
Page 105 and 106: • (Mixed - 19%) The types of walk
Page 107 and 108: Cycling Segments Scott Porter’s 2
Page 109 and 110: aqua / snorkelling) or on longer ho
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Appendix B - Methodological Notes 1
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Assessing the economic impacts of nature based tourism in Scotland

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