Assessing the economic impacts of nature based tourism in Scotland

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Cycles are becoming more available for hire at many destinations. Transportation of cycles by air is very expensive and there is limited provision for cycles on public transport. Overseas visitors are not included in these figures, and for the transport reasons outlined above many overseas visitors will hire cycles – although vehicles with German and Dutch plates can frequently be seen with a cycle attached. We have allocated 3% of all overseas tourism expenditure in Scotland (19.2m) to cycling. In linking cycling to the natural heritage, Scott Porter Research and Marketing Ltd’s 2005 cycling and mountain biking study showed that only market segments described as “Outdoor aspirers” (11% of the market) and to a lesser extent “Fairweather breakers” (19% of the market) could be said to be highly motivated by natural heritage and landscape. The other 70% of cyclists it is assumed are motivated by a wide range of factors. Table22 - Value of cycling CYCLING TRIPS VALUE Comment SUB ACTIVITIES million £ million VisitScotland 1.00 219 Total Cycling 2003 VisitScotland 2008 0.364 60 (est) Simplistic estimate VisitScotland 2008 Adventure tourism 0.486 Not all mtn biking as it includes UKTS 2006 – 2008 Net Av Mountain Bike element Other Cycling element (a) Mountain Bike Tourism 2009 (b) Overseas (c) 0.284 0.134 0168 1.328 0.996 tourist trips (86%) 3% of total trips Table 23 – Value of cycling (our interpretation) other activities 39 49 (est) 102 (119) Includes day trips so total of 119 is reduced by 14% 19.2 CYCLING OUR INTERPRETATION Estimate of UK and overseas visitor expenditure combined (a +b + c) Prime Purpose (allocate 95% of spend) Important Purpose (allocate 40% of spend) One of Several Purposes (allocate 20% of spend) Size of segment Total spend £ million (2008 prices) 100% 170.2 84.5 30% 51.1 48.5 35% 59.6 23.8 35% 59.6 11.9 Attribution to the natural heritage £ million (2008 prices) 49
8 HORSE RIDING 8.1 Equestrian sports Riding through hiring horses or ponies will, in many parts of Scotland, be more of a local activity than one pursued by tourists. Events such as Burgie Horse Trials attract visitors from a wide area, however. The Scottish Equestrian Association (SEA) describes equine tourism as taking part in or observing horse based activities such as pony trekking, trail riding, hacking, horse trials/shows, racing and carriage driving. Participants, from beginners to experienced riders, may take part in activities offered by riding and trekking centres or use their own horses for competitive sport or leisure riding, often arranging B & B for both rider and horse. We have been unable to find any recent and relevant reports on the value of equine tourism to Scotland. In a submission by the Scottish Equestrian Association (SEA) to the Royal Society of Edinburgh (2007) inquiry into the future of Scotland’s hill and island areas, the SEA interprets data from a 2006 survey as showing 7% of the Scottish population participated in equestrian activity (based on riding at least once in the previous 12 months). SEA infer that approximately 200,000 people ride, drive or vault (gymnastics on horseback) each week and there are around 100,000 horses in Scotland, including those used for leisure pursuits and competition, and breeding and young stock. The SEA quotes that, in 2005, 86% of riders did so for pleasure rather than competitive reasons, emphasising the important role the countryside plays in the enjoyment of their sport. The SEA identified 251 establishments registered under the Riding Establishments Act, and of these 35% (or 90) are recognised by one of three standard setting trade bodies. We cannot verify these figures as we have been unable to gain access to the original survey. A report of research on the horse industry in Great Britain carried out by the Henley Centre (2004) noted that equestrian activity and hence equestrian tourism values can be difficult to measure accurately due to the complexity of arrangements relating to many establishments carrying out both professional functions like breeding and livery and leisure functions like offering visitor riding. We believe that annual numbers entirely motivated by a riding holiday are small, and that for the large majority of riders, riding is undertaken only as part of a general holiday trip. Whilst the natural environment will contribute to the enjoyment of riding, there is no evidence that natural heritage is a prime driver. 8.2 Equestrian activities: Highlands and Islands Economic impact of outdoor and environment related recreation in the Highlands and Islands: research report - equestrian (George Street Research and Jones Economics, 2003/4b). Contractor: George Street Research and Jones Economics Client: HIE, SNH and VisitScotland Published: 2003/04 50
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Scottish Natural Heritage Commissio
Page 3 and 4:
COMMISSIONED REPORT Summary Assessi
Page 5 and 6: 7 CYCLING 45 7.1 Mountain biking 45
Page 7 and 8: List of Tables Page Table 1 - Natur
Page 9 and 10: 1.3 Nature-based tourism For the pu
Page 11 and 12: market and accounts for 83% of tour
Page 13 and 14: expenditure during these trips was
Page 15 and 16: nature site • . Were this spend t
Page 17 and 18: Team members already held many rele
Page 19 and 20: 2.3.2 Assessing employment and inco
Page 21 and 22: • Common resources, which are use
Page 23 and 24: 4 FIELD SPORTS The findings from th
Page 25 and 26: 4.2 Deer management The Contributio
Page 27 and 28: Table 11 - Deer Management in Scotl
Page 29 and 30: • Sea angling questions incorpora
Page 31 and 32: 4.6 Other studies • The trips mos
Page 33 and 34: 3. The Economic Impact of Game and
Page 35 and 36: 5 WILDLIFE WATCHING 5.1 Wildlife to
Page 37 and 38: These impacts appear to us to be ov
Page 39 and 40: Wildlife watching Substantial but n
Page 41 and 42: • Abseiling - allows safe descent
Page 43 and 44: Client: HIE, SNH and VisitScotland
Page 45 and 46: those who said they were walking al
Page 47 and 48: oute was estimated to be in the reg
Page 49 and 50: participants, though in terms of vo
Page 51 and 52: Visit Scotland (2009) provides a fi
Page 53 and 54: This evaluation assessed the ultima
Page 55: For these motivational reasons, Gre
Page 59 and 60: 9 WATERSPORTS Some watersports can
Page 61 and 62: Watersports are defined in this rep
Page 63 and 64: The methodology resulted in small s
Page 65 and 66: 10 NATURE-RELATED SITES AND FACILIT
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91 and 92: Similarly, it is not possible to sp
Page 93 and 94: Table 52 - Estimated Impacts by act
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103 and 104: Appendix A: Categories of Natural H
Page 105 and 106: • (Mixed - 19%) The types of walk
Page 107 and 108:
Cycling Segments Scott Porter’s 2
Page 109 and 110:
aqua / snorkelling) or on longer ho
Page 111 and 112:
Appendix B - Methodological Notes 1
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Assessing the economic impacts of nature based tourism in Scotland

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