Assessing the economic impacts of nature based tourism in Scotland

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9.5 Conclusions from watersports reports The available reports noted above are focused on coastal sailing. Experience suggests that sailing brings the greatest overall economic return relative to other watersports. The figure of £27 million of expenditure from sailing tourism, identified in the recent report for Scottish Enterprise, is considered a realistic figure. If expenditure from Scottish based leisure sailors on overnight trips was taken into account the figure allocated for sailing tourism could be greater. However, only a proportion, perhaps 40%, of all sailing visitors’ expenditure could be allocated to the natural heritage as, although it is important, it is not considered as generally a primary motivation. A further £10 million is suggested, as an informed estimate, for the tourism value of other water based activities like paddle sports, surfing and sub aqua. A majority of water based activity in Scotland is attributable to people resident in Scotland undertaking day trips. Whilst natural heritage motivations may vary, for example competitive white water kayaking or diving on wrecks and man made structures, a key requirement for all watersports, involving part or total immersion, has to be clean water. Hence, it could be argued that almost all trip value should be allocated to the natural heritage. The walking study, however, noted that 20% of walkers (equivalent to 1.41 million trips) also engaged in other outdoor activities, notably mountain biking / cycling and watersports. Taking this evidence into account, the trip value attributable to the natural heritage would be reduced for a proportion of non-sailing watersports participants. Table 26 - Value of watersports WATER SPORTS SUB ACTIVITIES Off shore sailing - excluding Scotland residents - including Scotland residents Others: Paddle sports Surfing Sub aqua £27m £61.4m £10m 57
10 NATURE-RELATED SITES AND FACILITIES 10.1 Local path networks What paths do for Scottish society: an economic and social impact study of local path networks (Sport Industry Research Centre, 2008). Contractor: Sport Industry Research Centre Client: SNH Publication: 2008 Study Objectives: • To provide a literature review of relevant economic appraisals and the non-market benefits of path networks; • To develop a methodology to assess the economic impact of path networks in Scotland; • To test the methodology at four case study path networks; and • To assess the extent of non-market benefits derived from the presence of a local path network. Methodology: Four case study path networks were selected: Inverness, Edinburgh, Peebles and Abriachan, and an economic impact assessment was developed for each. The study gathered 1,450 questionnaires from path users at pilot sites, although only 12% were visitors to the area; 135 businesses were contacted but only 27 responded. The low percentage of visitor questionnaire returns meant that most data were not statistically useable. Impact: Table 26 - Economic impact of local path networks £ per 1,000 users Summer £ Autumn £ Winter £ Mean Average £ Inverness 2,820 9,380 3,570 5,257 Edinburgh 1,040 1,870 250 1,053 Abriachan 9,110 4,660 Unknown 6,885 Peebles 3,510 Unknown 2,140 2,825 Abriachan had visitor counters and the economic impact from the path network at Abriachan was calculated at £190,226. The impacts per 1,000 users were low for all sites, which does not surprise us as spending opportunities on or close to countryside paths tend to be limited. Because there is no reliable visitor number data for the path networks in Inverness, Edinburgh and Peebles, it is not possible to express economic impact in the traditional way of an amount of money per annum. However, it is possible to calculate and express the economic impact in £ per 1,000 visitors, and as an estimated number of visitors required to generate £1,000 of economic impact. These figures could be 58
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Scottish Natural Heritage Commissio
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COMMISSIONED REPORT Summary Assessi
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7 CYCLING 45 7.1 Mountain biking 45
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List of Tables Page Table 1 - Natur
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1.3 Nature-based tourism For the pu
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market and accounts for 83% of tour
Page 13 and 14: expenditure during these trips was
Page 15 and 16: nature site • . Were this spend t
Page 17 and 18: Team members already held many rele
Page 19 and 20: 2.3.2 Assessing employment and inco
Page 21 and 22: • Common resources, which are use
Page 23 and 24: 4 FIELD SPORTS The findings from th
Page 25 and 26: 4.2 Deer management The Contributio
Page 27 and 28: Table 11 - Deer Management in Scotl
Page 29 and 30: • Sea angling questions incorpora
Page 31 and 32: 4.6 Other studies • The trips mos
Page 33 and 34: 3. The Economic Impact of Game and
Page 35 and 36: 5 WILDLIFE WATCHING 5.1 Wildlife to
Page 37 and 38: These impacts appear to us to be ov
Page 39 and 40: Wildlife watching Substantial but n
Page 41 and 42: • Abseiling - allows safe descent
Page 43 and 44: Client: HIE, SNH and VisitScotland
Page 45 and 46: those who said they were walking al
Page 47 and 48: oute was estimated to be in the reg
Page 49 and 50: participants, though in terms of vo
Page 51 and 52: Visit Scotland (2009) provides a fi
Page 53 and 54: This evaluation assessed the ultima
Page 55 and 56: For these motivational reasons, Gre
Page 57 and 58: 8 HORSE RIDING 8.1 Equestrian sport
Page 59 and 60: 9 WATERSPORTS Some watersports can
Page 61 and 62: Watersports are defined in this rep
Page 63: The methodology resulted in small s
Page 67 and 68: Forest Table 29 - Mean spend per tr
Page 69 and 70: Scotland’s canals: the economic e
Page 71 and 72: once displacement is allowed for -
Page 73 and 74: explore the issues they saw as bein
Page 75 and 76: Recent visitor surveys in Orkney (A
Page 77 and 78: Table 45 - UK visitor activities un
Page 79 and 80: 12 THE NATURAL HERITAGE IN SCOTLAND
Page 81 and 82: 12.4 International marketing Intern
Page 83 and 84: Scotland’s NNR Magical Places Ama
Page 85 and 86: 13 PAN-SCOTLAND ANALYSIS 13.1 Reaso
Page 87 and 88: Table 49 - Value of tourism outside
Page 89 and 90: The total of which this contributio
Page 91 and 92: Similarly, it is not possible to sp
Page 93 and 94: Table 52 - Estimated Impacts by act
Page 95 and 96: 14 RECOMMENDATIONS FOR FURTHER RESE
Page 97 and 98: Recommendation 4: It would be desir
Page 99 and 100: George Street Research and Jones Ec
Page 101 and 102: Press and Journal. 2010. Tourists g
Page 103 and 104: Appendix A: Categories of Natural H
Page 105 and 106: • (Mixed - 19%) The types of walk
Page 107 and 108: Cycling Segments Scott Porter’s 2
Page 109 and 110: aqua / snorkelling) or on longer ho
Page 111 and 112: Appendix B - Methodological Notes 1
Page 113: www.snh.gov.uk © Scottish Natural
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