PDF [4833KB] - Sony

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Alejandro M. Lopez Sony’s technology: Transcending ages and generations Mr. Alejandro M. Lopez is the President of beacon communications k.k., an advertising company that has produced numerous television commercials. Here, he shares some of his thoughts on unique ways to use Sony products that reflect his creativity. I use a lot of Sony mobile devices in my work, like a cellular phone and CLIÉ, the personal digital assistant, but I have even more Sony products at home. Inside an antique wooden cabinet in my living room are numerous Sony products, including an AV amplifier, an Airboard location free television, a DVD player, a CS tuner and a PlayStation 2. I don’t have a television in the living room because I prefer to use a Cineza video projector. Using an entire white wall as a screen, I enjoy watching everything from movies to news programs. An antique cabinet is my Sony treasure chest Cineza— The artist’s assistant I graduated from an art school and like painting in oils. Whenever I have the time, I paint at home using my other Cineza video projector as an assistant. In the old days, Dutch and Italian painters used mirrors and lenses to paint life-like portraits. With my Cineza, I can project pictures from my digital still camera and video camera onto my canvas. Cineza has a side-shot feature that prevents distortion even when projecting at an angle. Recreating an age-old painting technique using modern digital technology is truly a gratifying experience. My son the Airboard expert When I have friends over for a visit and my son Sora, who is three-anda-half years old, finds our conversation hard to follow, he comes to ask me if he can use the Airboard. I say yes, and he’s already run off somewhere in the house with it to watch his favorite cartoons and movies. It just goes to show that even young children can enjoy using state-of-the-art technology. Alejandro M. Lopez President and Representative Director, beacon communications k.k. Alejandro M. Lopez joined Leo Burnett (USA) in 1986. Since then, he has had a diverse creative career in North America, Europe, Latin America and Asia. In 1997, he came to Tokyo, where he played a key role in the establishment of beacon communications k.k., serving as its Managing Director and Chief Creative Officer. In March 2004, he was appointed to his current position. beacon communications k.k. URL: http://www.beaconcom.co.jp/en/ 34
Lance Lee Previously President of the American Chamber of Commerce in Japan, Mr. Lance Lee currently manages a gymnastics program for children that aims to foster self-esteem and confidence. He is full of praise for Sony’s technology and brand. Sony, a brand that I can trust I choose Sony for many reasons My first Sony product was a color television in a wooden cabinet. Since then, I have purchased many other products made by Sony, including a video cassette recorder, tape cassette player and MD player. Sony products are easy to use and built to last. Come to think of it, I’ve been using the same Sony television at work for 15 years. I probably use my video camera the most often, though. I use it to record business presentations and meetings. I like the stylish design of the video camera and the wide choice of colors. The “Lance Lee Method” for recording athletics I bought my first Sony video camera in the early 1980s. It was quite heavy then. I’m now on my third video camera – Handycam. As I record the children’s movements during gymnastic classes, the video camera’s light weight and usability are of utmost importance. When I follow their movements with the video camera, I place it in my hand to keep it steady. When I want to record an entire scene, I hold the camera over my head, tilting the monitor downward so that I can watch what I’m shooting. Lance Lee Born in 1952, Lance Lee first came to Japan about 30 years ago. After working for an investment company, in 1977 he became a physical education instructor at a number of international schools in Tokyo, including the American School in Japan, International School of the Sacred Heart and Aoba International School. In 2003, he served as the President of the American Chamber of Commerce in Japan. Currently, he manages IGC Japan Ltd., a gymnastics program for children, and The Resource Group, an organization that recycles medical equipment. IGC Japan URL: http://www.igcjapan.com/ A quality image The name Sony is associated with quality. Although Sony products are sometimes a little pricey, the company’s proven track record is a sure sign of its products’ reliability. Sony’s customer service is also very dependable and Sony parts are readily available anywhere, so you can keep on using Sony products without ever having to worry. 35
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Page 5 and 6: Management Message 02 To Our Shareh
Page 7 and 8: “Transformation 60” is a road m
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Page 13 and 14: Sony Products File 01-06 A look ins
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Page 17 and 18: I want to see LCD televisionquality
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Page 21 and 22: Taking the initiative to lead the b
Page 23 and 24: Lithium-ion batteries Optical disc
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Page 30 and 31: Sony How Sony makes its products Sp
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Page 44 and 45: Home Electronics Ken Kutaragi, Exec
Page 46 and 47: Mobile Electronics Shizuo Takashino
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Page 50 and 51: Entertainment Howard Stringer, Vice
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Page 54 and 55: Financial Services Teruhisa Tokunak
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the amortization of deferred insura
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Therefore, actual results generally
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CONSOLIDATION OF VARIABLE INTEREST
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Notes: 1. U.S. dollar amounts have
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Segment Information Sony Corporatio
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Other Significant Items by Business
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Consolidated Balance Sheets Sony Co
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Consolidated Statements of Income S
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Consolidated Statements of Cash Flo
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Consolidated Statements of Changes
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Dollars in millions (Note 3) Accumu
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Stock Acquisition Rights and Bond I
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