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Constant Transformation
Game
Broadband will accelerate the convergence of electronics
and entertainment
Undoubtedly, broadband will be at the forefront of the unfolding
digital age. The creation of seamless networks that allow the increasing
interconnectivity of digital consumer electronics will lead to a
world of unparalleled consumer convenience, satisfaction and even
surprise. As one of the few companies in the world to be involved in
both the electronics and entertainment industries, Sony intends to take
advantage of its unique position to actively pursue the convergence
strategies. By utilizing these new networks, and through the development
of completely original media and services, Sony aims to make
entertainment an even more inspiring experience.
Entertainment
The convergence of pictures and music entertainment:
Redefining Sony as a global media and content company
In addition to the convergence of its electronics and entertainment
businesses, Sony is acutely aware of the importance of transcending the
traditional boundaries of pictures, music and other areas within the
entertainment business itself. By linking up these various kinds of entertainment
services, and thus creating even more attractive entertainment
content, Sony aims to position itself as the world’s leading global media
and content company.
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