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PDF [4833KB] - Sony

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Other<br />

Internet Service Provider<br />

The Internet environment<br />

in Japan is changing<br />

rapidly. At the end<br />

of March 2004, out of<br />

more than 36 million<br />

Internet users currently<br />

in Japan, over 14 million are using a broadband<br />

connection.<br />

In this climate, <strong>Sony</strong> is taking steps, through<br />

its Internet service business So-net, to offer a<br />

comprehensive range of broadband connection<br />

and content services.<br />

For example, in April 2004, as part of a<br />

service that allows consumers to view Internet<br />

web sites on their home television, So-net has<br />

pioneered a new way to enjoy television viewing<br />

by launching a new service for the location<br />

free television Airboard LF-X1. By connecting<br />

the Airboard to the Internet, this service allows<br />

users to conveniently view a variety of content,<br />

including news, weather forecasts, program<br />

listings and horoscopes—even while they are<br />

watching television.<br />

So-net also supports NetAV*, a distinctive<br />

feature of Airboard, which allows users to<br />

remotely view television programs and DVD<br />

content broadcast from their homes, even<br />

when they are overseas.<br />

A web site service for <strong>Sony</strong>’s Airboard LF-X1 location free<br />

television<br />

*NetAV is a function made possible through So-net’s<br />

Dynamic DNS service (recommended). Content viewed<br />

through this service is intended for personal use only, and<br />

any other use, unless permission is obtained from the<br />

copyright holder, is strictly prohibited.<br />

Integrated Circuit (IC) Card Business<br />

FeliCa, <strong>Sony</strong>’s contactless IC card<br />

technology, is becoming an essential part<br />

of our everyday lives<br />

FeliCa is a contactless IC card that, when placed<br />

over an electronic reading device, facilitates the<br />

smooth exchange of information. “FeliCa” stems<br />

from the word “felicity,” which literally means<br />

“great happiness.” As its name suggests, FeliCa<br />

was designed to make daily activities more enjoyable<br />

and convenient. Because data on the card<br />

can be overwritten many times, the card can be<br />

used repeatedly. In addition, the card can store<br />

distinct information for, and be accessed independently<br />

by, various companies, making it a multiple-purpose<br />

card. It also boasts the fastest<br />

processing speed in the IC card industry. Through<br />

its mutual authentication and data encryption<br />

technology, it provides a secure environment for<br />

data transmission. Separate access rights can be<br />

established for different companies in the card’s<br />

memory, thus facilitating independent access by<br />

multiple companies. As evidence of the high value<br />

placed upon these features, FeliCa technology is<br />

currently being utilized by a wide range of mass<br />

transit systems in Japan, including the Suica<br />

commuter pass of East Japan Railway Co., Ltd. (JR<br />

East); the ICOCA commuter pass of West Japan<br />

Railway Co., Ltd. (JR West); and local bus services.<br />

FeliCa has also been adopted by public transportation<br />

systems in Hong Kong, Singapore, China<br />

and India. In particular, in Hong Kong, which was<br />

the first location worldwide to adopt FeliCa technology,<br />

cards based on FeliCa technology can be<br />

used in public phones and convenience stores.<br />

FeliCa technology has also been adopted for<br />

use in electronic payment systems for the purchase<br />

of food and beverages at stores and<br />

shopping centers, as well as for ID and access<br />

control for corporate offices and schools. In<br />

Japan, FeliCa is being employed in the Edy electronic<br />

money service, which is operated by<br />

bitWallet, Inc., and accepted at more than 9,000<br />

convenience stores and other retail outlets nationwide.<br />

<strong>Sony</strong> Finance International, Inc., also<br />

uses FeliCa technology for its credit card, eLIO,<br />

which was developed exclusively for Internet<br />

shopping. Also, in summer 2004, NTT DoCoMo<br />

Inc., will begin selling cellular phones embedded<br />

with an IC chip based on FeliCa technology.<br />

Contactless IC card FeliCa<br />

Suica* prepaid commuter pass, valid<br />

on all JR East, Tokyo Monorail and<br />

Tokyo Waterfront Area Rapid Transit<br />

railway lines<br />

Approximately 9 million cards issued<br />

to date<br />

*Suica is a registered trademark of JR East.<br />

ez-link Card (Singapore)<br />

Used on railway, subway and<br />

buses in Singapore<br />

Approximately 6 million cards<br />

issued to date<br />

Octopus Card (Hong Kong)<br />

Octopus Watch (Hong Kong)<br />

ICOCA* prepaid commuter<br />

pass, valid on all JR West<br />

railway lines<br />

Approximately 1.3 million cards<br />

issued to date<br />

*ICOCA is a registered trademark of JR<br />

West.<br />

ANA Mileage Club Card, Edy card<br />

(All Nippon Airways Co., Ltd.)<br />

Can be used to convert air miles<br />

into Edy electronic money<br />

Can be used on railway, subway, buses,<br />

ferries and other public transportation, as<br />

well as for the purchase of goods and as a<br />

form of ID<br />

Available in card or watch form<br />

More than 10 million cards issued to date<br />

* Octopus Card and Octopus Watch are registered<br />

trademarks of Octopus Cards Limited.<br />

54

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