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Boxoffice-Febuary.28.1953

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Cincinnati Record Shop<br />

Uses Big 'Singing' Ad<br />

For "The Stars arc Sintjint;." Joe Alexander,<br />

manager of the Albee Theatre, Cincinnati,<br />

promoted a 3-column, 16-inch new.spaper coop<br />

ad from Shillito's record shop. Rosemary<br />

Clooney, star of the film, who was in Cincinnati<br />

for the premiere, appeared at the store<br />

after the advertiser invited the public to meet<br />

her in person.<br />

The layout included star heads of Miss<br />

Clooney and full credits.<br />

REASONS<br />

WHY<br />

I^ore than 6 OOn r.<br />

t"' "" '" CI and"<br />

°' '"""'"'<br />

1°"""

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