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Boxoffice-Febuary.28.1953

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,<br />

Grosses at Twin City<br />

Fair Despite Storm<br />

MINNEAPOLIS—A weekend storm cramped<br />

the boxoffice potential here, but the damage<br />

was not as great as was at first feared.<br />

"Bwana Devil" continued at the State Theatre,<br />

while "The Bad and the Beautiful" at<br />

the World, and "Mississippi Gambler" at the<br />

Radio City showed strong appeal.<br />

(Averoge Is 100)<br />

Century— Foce to Face (RKO) 1 00<br />

Gopher The Naked Spur (MGM), 2nd wk 95<br />

Lyric Ivonhoe (MGM) 125<br />

Radio City Mississippi Gambler (U-l) ISO<br />

RKO Orpheum The Jan Singer (W8) 100<br />

RKO Pan Rogues March (MGM); Sky Full of<br />

Mooc< (MGM) 100<br />

State Bwana Devil (UA), 2nd wk 175<br />

World The Bad ond the Beautiful (MGM) 150<br />

'Peter Pan' and 'Andersen'<br />

Retain Chicago Lead<br />

CHICAGO— It looks like there has been a<br />

revival in local theatre attendance. Both<br />

newcomers and holdovers in Loop theatres<br />

continued to enjoy excellent business. "Peter<br />

Pan" at the State-Lake and "Hans Christian<br />

Andersen" at the Oriental took top honors,<br />

as in the previous week. Washington's birthday,<br />

a holiday for school children, found the<br />

State-Lake opening its doors at 7:30 a.m.<br />

It was a good idea.<br />

"The Stooge" opened at the Chicago with<br />

a stage show headed by Eileen Barton. "The<br />

Stars Are Singing" proved to be an excellent<br />

vehicle for the Palace reopening. "Limelight,"<br />

a big business getter at the Esquire, was held<br />

over for another week, and "Above and<br />

Beyond" at the Carnegie brought full houses,<br />

Stote-Loke Peter Pan (RKO); Bear Country (RKO),<br />

3rd wk 200<br />

Oriental Hons Christian Andersen (RKO), 2nd<br />

wk 200<br />

Palace The Stors Are Singing (Para) 110<br />

Chicago The Stooge (Paro), plus stage show.... 125<br />

Grond The Clown (MGM); Despcrote Search<br />

(MGM), 2nd wk 1 40<br />

United Artists Blockbeard the Pirate (RKO);<br />

Tarzano's Savage Fury (RKO), 2nd wk 150<br />

Roosevelt The Redhead From Wyoming (U-l); The<br />

Lowless Breed (U-l), 2nd wk 110<br />

Monroe Anna (IFE), adults only, 5th wk 130<br />

Vvoods The Bod and the Beautiful (MGM), 2nd<br />

wk 130<br />

;<br />

World Playhouse One Summer of ffoppiness<br />

(Teitel), 9th wk 100<br />

Ziegfeld Leonardo da Vinci (Pictura), 4th wk...ll5<br />

Esquire Limelight (UA), 3rd wk 140<br />

Carnegie Above and Beyond (MGM) 1 20<br />

Surf The Promoter (U-l), 8th wk 125<br />

'Niagara' Scores Top Mark<br />

Of 115 in Omaha<br />

OMAHA—The Omaha took the top spot<br />

among Omaha first runs with a 115 per cent<br />

mark, showing "Niagara." The Orpheum reported<br />

good weekend business for "Mississippi<br />

Gambler," boosted by standout<br />

crowds Saturday and Sunday. Bad weather<br />

struck Monday to cut attendance early in<br />

the week.<br />

Brcndeis The Mon Behind the Gun (WB); Lodies<br />

of the Chorus (Col), reissue 100<br />

Omaha Niagara (20th-Fox) 115<br />

Orpheum The Mississippi Gambler (U-l); Sky Full<br />

of Moon (MGM) 110<br />

State The Prisoner of Zendo (MGM); The Return<br />

of Gilbert and Sullivan (LP) 100<br />

Town Backlash (LP); Affairs of a Model<br />

(RDG) 90<br />

Closes and Waits for 3-D<br />

NEOLA, IOWA—The Phoenix Theatre here<br />

has closed with the operators blaming poor<br />

business, resulting from television. The management,<br />

however, said they expect threedimensional<br />

pictures to help restore business.<br />

Until 3-D pictures are available, the Phoenix<br />

will show film on a part-time basis.<br />

D E S<br />

MOINES<br />

•The four players who bravely met all the<br />

terrible film terrors of "Gunsmoke" faced<br />

another ordeal—this time in Des Moines<br />

with dramatic calm. For the sake of politeness<br />

and a penchant for publicity, in the hot<br />

upper foyer of the Paramount Theatre, they<br />

signed autographs until foreheads dripped<br />

and mascara moistened. Audie Murphy, Susan<br />

Cabot, Jesse White and Renate Hoy, here<br />

to plug their picture, "Gunsmoke," signed<br />

their names to 750 pictures and when those<br />

ran out they started in on sheets of memo<br />

pads. Fans lined the barriers around the<br />

Hollywood lolk and crowded the stairs. They<br />

queued up to get the four names. The group<br />

worked away at a table, like judges at a<br />

show, instead of appearing on stage, because<br />

the Paramount management believed people<br />

liked to see the stars "close." Those who<br />

came to stare and to collect also took pictures<br />

and exchanged quips with White.<br />

Washington's birthday was a holiday on<br />

Filmrow here, and several persons took advantage<br />

of the three-day weekend to make<br />

out-of-town trips , . . Lester Zucker, Universal<br />

district manager, was at the local<br />

office several days ... J. J. "Sparkle" Sparks,<br />

former RKO booker, has been released from<br />

the army after two years of service and<br />

has returned to the exchange as a salesman.<br />

Airman Alfred Lundh, 20, son of Mr, and<br />

Mrs, Swan Lundh of Alonga, Iowa, was greatly<br />

surprised when he sat down at the dinner<br />

table at the third annual GI Pal dinner held<br />

at the Belleville, 111., USO recently and<br />

found that his "date" for the evening was<br />

actress Veronica Lake, Lundh wrote his<br />

parents that he was easily one of the proudest<br />

airmen at the dinner.<br />

Lou Levy is noting with pride the reports<br />

from Detroit on the strong opening of "City<br />

, . . Sol Francis, district<br />

Beneath the Sea"<br />

manager for Allied Artists, was at the local<br />

exchange . . . Betty Olson, former MGM<br />

booker and wife of Ralph Olson, Universal<br />

salesman, received acclaim from the Des<br />

Moines Tribune food editor who devoted a<br />

column to Betty's cooking and gave some of<br />

Paul Webster, former<br />

her favorite recipes . . .<br />

Republic manager, visited his<br />

family<br />

here last week, Mrs. Webster and the children<br />

plan to remain in Des Moines until the<br />

end of the current school year when they<br />

will move to New York City.<br />

BECAUSE WE<br />

KNOW IT'S SO<br />

ON<br />

WE KEEP<br />

SAYING . ,<br />

3" - 4" -<br />

5"<br />

In Lots of Ten:<br />

Single<br />

Cones<br />

$1.10<br />

Double Cones<br />

$1.30<br />

FILMADK GIVES YOU MORE SHOW-<br />

MANSHIP PER DOLLAR AND THE<br />

FASTEST SPECIAL TRAILER SERVICE<br />

IN THE WORLD.<br />

DRIVE-IN<br />

SPEAKER<br />

REPAIRS<br />

ALUMINUM<br />

Moisture<br />

Resistant<br />

VOICE COILS<br />

Guaranteed Fast Service<br />

EVANS RECONING SERVICE<br />

1112 Davis Ave. Des Moines, Iowa<br />

OfiDER YOUR POPCORN SUPPLIES FROM US<br />

White Japanese Hulless Popcorn Per 100 lbs. $11.95<br />

South American Yellow Hybrid Per 100 lbs. 11.95<br />

(Packed in 50 lb. bags)<br />

Liquid "Popsit Pius" Seasoning Per Case 17.50<br />

(Packed 6 gallons<br />

per case)<br />

"Seazo" Coconut Oil Seasoning Per 50 lbs. 16.25<br />

Morton's Popcorn Salt Per Case 2.95<br />

10c Popcorn Boxes, 2 ounce Per 1000 10.75<br />

10c Popcorn Boxes, VA ounce Per 1000 9.75<br />

1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.80<br />

1 lb. Popcorn Bags, flat bottom, white Per 1000 2.20<br />

Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20<br />

IV2 lb. Popcorn Bags, pinch bottom, white Per 1000 1.95<br />

Special Softex V4 lb. Bags, white Per 1000 2.00<br />

Printed Sacks, 1 lb. flat bottom, white Per 1000 3.10<br />

Printed noiseless, 1 lb. pinch bottom Per 1000 4.60<br />

Prices Subject to Change Without Notice<br />

DES MOINES THEATRE SUPPLY CO.<br />

1121-23 High St. Des Moines, Iowa<br />

BOXOFFICE :: February 28, 1953 81

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