SwissInfo

CORPORATE GOVERNANCE
BarryCallebaut
Annual Report2010/11
Steven Retzlaff (1963) was appointed President Global Sourcing &Cocoa and
member of the Executive Committee of Barry Callebaut AG in January 2008.
Steven Retzlaff started his career in 1987 at KPMG Peat Marwick, San Francisco,wherehebecame
aCertified Public Accountant. In 1990, he transferred to the
Zurich office of KPMG where heworked until 1993. He then joined JMP Newcor
AG, Zug, asDirector of European Finance and Operations, where heworked
for three years.
Steven Retzlaff joined Barry Callebaut as CFO of Barry Callebaut Sourcing
AG in 1996. From 1999 to 2001,heserved as CFO Swiss Operations (BC Sourcing
AG and BC Switzerland AG). From 2001 to 2003, he was CFO of the business unit
Cocoa, Sourcing &Risk Management, and from 2003 to 2004 he worked as the
Cocoa Division Head. In 2004, he was appointed President Sourcing &Cocoa and
member of the Senior Management Team in Zurich. From September 2006 until
December 2007,hefocused on developing the Group’sglobal compound business.
Steven Retzlaffholds aBachelor of Arts in Economics from Whitman College.
He also studied at the Institute of European Studies in Madrid and at INSEAD in
Fontainebleau.
StevenRetzlaff
President
Global Sourcing&Cocoa,
U.S. and Swiss national
Hans P. Vriens (1965) was appointed to the position of Chief Innovation Officer
(CIO) and member of the Management Team in December 2005. Since November
2009, Hans Vriens has been amember of the Executive Committee.
From 2001 to 2005, Hans Vriens was active as the owner of VF&CO.B.V.in
Amsterdam, Netherlands, aholding company which invests in and develops new
consumer brands for itself and for third-party customers.Activities include consulting
for large multinational companies in functional foods,apartnership selling an
energy drink in anew packaging concept, as well as the production and distribution
of afunctional dairy product.
Prior to this, Hans Vriens served as Executive Board Member responsible
for Sales, Marketing and Interactive at EM-TV&Merchandising AG in Munich,
Germany,and was active in various non-executive boardpositions in related media
companies.
From 1994 to 1999, he held various functions with Red Bull GmbH, among
which Managing Director for Red Bull North America in Los Angeles,U.S.From
1989 to 1994, Hans Vriens worked as Brand Manager for Procter&Gamble in
Austria and in Germany.Hestarted his career in brand management and marketing
with Mars/Effem in Spain and in the Netherlands.
Hans Vriens holds aBBA in Marketing from the Nyenrode Business University
in Breukelen, Netherlands,anMBA in Marketing/International Business from
the University of Oregon, U.S.,and received Post-Graduate Education at Stanford
University,U.S., and at the Wharton University of Pennsylvania, U.S.
Hans P. Vriens
Chief Innovation Officer,
Dutch national
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