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INNOVATION BarryCallebaut Annual Report2010/11 Researching today forfuturemarket success We started 1,918 new customer projects in Research &Development (R&D), up 16% versus prior year. New projects started is a leading indicatoroffuturenew volumes.The projectsuccess rate, akey performance indicator ofour R&D efficiency, improved to 50%, an increase of 10%. Additional information: www.barry-callebaut.com/ innovation Theincrease in successful customer projects for certified chocolate was remarkable. In addition, we saw much higher demand for products with cleaner labels and attracted broad interest for healthier alternative chocolate products, especially those lower in saturated fats,hardened fats and without trans-fatty acids. Almost half of our new R&D projects werealso triggered by high and volatile rawmaterial prices,which prompted customers to come to us for cost optimization of recipes and the creation of flexible recipes. In order to secure along-term, sustainable supply of cocoa beans, Barry Callebaut initiated an agronomy research program in Asia, focusing on developing new agronomy techniques aimed at increasing plantation yields and enhancing cocoa bean quality. For more than six years, wehave been conducting our own human clinical studies to investigate the potential health benefits of cocoa. Based on the positive results of five clinical studies, finalized last year, wesubmitted our first dossier in the EU requesting approval of ahealth claim for products high in cocoa flavanols. We are hopeful to receive approval for various claims to help our customers differentiate their offerings. This fiscal year was marked by the successful introduction of the TerraCacao TM specialty chocolate range,based on Barry Callebaut’s patented technology known as Controlled Fermentation. Terra Cacao TM delivers better quality chocolate as it uses only the highest quality cocoa beans. Since its launch in February 2011, we have sold over 250 tonnes of this superior quality chocolate,making it one of the most successful specialty launches we have ever conducted. 30
72% of our sales were generated with products developed in the last 5years.Wecurrently hold over 35 published patent families and have applied for more than 40 international patents. We continue to protect our innovations and intellectual property via the most appropriate routes. 31
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Page 6 and 7: KEY FIGURES BarryCallebaut Annual R
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Page 20 and 21: REGION EUROPE BarryCallebaut Annual
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Page 58 and 59: INTERVIEWWITH THE CFO BarryCallebau
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5-YEAR OVERVIEW BarryCallebaut Annu
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FINANCIAL STATEMENTS OF BARRY CALLE
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CORPORATE GOVERNANCE BarryCallebaut
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GLOSSARY BarryCallebaut Annual Repo
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BarryCallebaut AG (head office) Wes
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