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REGION AMERICAS<br />

BarryCallebaut<br />

Annual Report2010/11<br />

Additional information:<br />

www.barry-callebaut.com/<br />

foodmanufacturers<br />

www.barry-callebaut.com/gourmet<br />

www.cacao-barry.com<br />

www.callebaut.com<br />

Whereas the U.S. economy was growing slowly, Mexico and Brazil performed at<br />

much faster rates. 1 In this mixed economic environment, Barry Callebaut was able<br />

to grow faster than the overall chocolate market, which grew by 2.7% in the U.S.<br />

and 12.8% in Brazil. 2<br />

Food Manufacturers Products business volume grew nearly double-digit driven by<br />

the long-term agreements with our Corporate Accounts and other new business<br />

wins. Competition was very intense, and we utilized our extensive manufacturing<br />

network and new innovations to win in the marketplace.<br />

Volume growth in the Gourmet business was up significantly due to strong demand<br />

for our imported brands,the strengthening of our Mexican footprint and beverages.<br />

We continued to be the innovation leader in the category with new product<br />

launches.<br />

Several milestones were reached during the year that will build the business for<br />

years to come: First, Barry Callebaut expanded its supply agreement with Hershey.<br />

Second, Region Americas also participated in the global supply agreement with<br />

Kraft Foods.Third, we signed anew outsourcing agreement with Chocolates Turín<br />

in Mexico, which included the acquisition of aproduction facility in Toluca. This<br />

will –together with our existing facility in Monterrey –greatly enhance our presence<br />

in the promising Mexican market. Being the largest distributor of chocolate<br />

and compound products in Mexico, our relationship with Turín also encompasses<br />

the distribution of our global Gourmet brands Cacao Barry ® and Callebaut ® .<br />

1 Source: World Bank, Global Economics Prospects,2010<br />

2 Source: Nielsen, September 2010–August 2011<br />

Key figures for Region Americas<br />

in local<br />

currencies<br />

Change % 2010/11 2009/10*<br />

in reporting<br />

currency<br />

Sales volume Tonnes 8.2% 313,635 289,970<br />

Sales revenue CHFm 13.8% (0.9%) 978.9 987.6<br />

EBITDA CHF m (10.2%) (18.7%) 85.4 105.0<br />

EBIT CHFm (11.6%) (19.5%) 71.9 89.3<br />

* Certain comparatives have been reclassified to conform with the current period’s presentation<br />

24

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