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•<br />
Dave"<br />
CASH TO WINNERS—Eddie Darling, president of the Filmrow Bowling League,<br />
presents prize money to the recent rolloff winners—Marie Powers, Jack Harris and<br />
Rosemary White.<br />
Three Admit Robbing<br />
Jackson, Miss., Theatre<br />
JACKSON, MISS.—Three men arrested<br />
here signed statements admitting a recent<br />
S700 weekend burglary at the Alamo Theatre,<br />
police announced.<br />
Officers said the trio admitted using a<br />
maul to break into the back door of the<br />
Farish street Negro-patronage theatre early<br />
Sunday morning, then breaking a window in<br />
order to enter the office.<br />
Theatre owner Arthur Lehman told police<br />
he had left the theatre shortly after midnight<br />
Saturday and had discovered the theft around<br />
U a.m. Sunday.<br />
A story in Monday morning's Clarion-<br />
Ledger may have been the decisive factor in<br />
the capture of the three accused burglars.<br />
The first break in the case came when an<br />
informer told police of cashing the one check<br />
taken along with the cash. The Monday<br />
morning news story identified the check as<br />
to amount, number and payee. The three men<br />
were arrested the evening of that same day.<br />
SAN ANTONIO<br />
. . . William<br />
. .<br />
rtntonio Silvas, formerly of the Silva, Asherton.<br />
is now operating a theatre for Mexican<br />
pictures in Ohio where he has moved to<br />
make his permanent residence<br />
Parker, well-known Texas tentshow<br />
operator, has left the Brazos River area and<br />
is playing Stanfield. Ariz., during the cotton<br />
season . Manuel Womble took over operation<br />
of the Plaza. Donna. December 1.<br />
Fiesta Theatre, Mathis, which was recently<br />
reopened following an increase in seating<br />
capacity and remodeling, now is booking<br />
vaudeville .-ihows for midweek dates during<br />
the winter. Manuel Zamora is the owner.<br />
William O'Donnell, president of Cinema<br />
Art Theatres, Dallas, is now the new operator<br />
of the Texas Theatre here. The new theatre<br />
firm took over control of the Texas December<br />
1. The Cinema Arts circuit also has the<br />
Bowie, Fort Worth, and maintains its general<br />
headquarters in the Melba building, Dallas.<br />
Thomas "Tommy" Powers, who has been<br />
manager of the Texas for Interstate, the former<br />
owner, will continue in the same capacity.<br />
The company has two theatres in Houston,<br />
also.<br />
Peggie Castle as Title Roler<br />
Peggie Castle will be the title-roler in "Oklahoma<br />
Woman" being produced by Roger<br />
Corman for American Releasing Corp. distribution.<br />
Fastest Switch In Soft Drink History<br />
63% more theatres now vending Pepsi than one year ago.<br />
And here's why Pepsi is the right choice for your theatre.<br />
iVIORE<br />
iVIORE<br />
DRINKS PER GALLON<br />
PROFIT PER DRINK<br />
Pepsi profit tops all nationally advertised and nationally<br />
available cola syrup lines. Pepsi's syrup price is<br />
the lowest of any nationally advertised cola—far<br />
lower than the nearest comparable cola. Add extra<br />
profits from Pepsi's extra drinks—128 drinks per<br />
gallon, compared with 115 for the nearest comparable<br />
cola.<br />
PEPSI IS AMERICA'S FASTEST<br />
GRO^VING COLA DRINK<br />
Write for full details. We'll be around to discuss<br />
this important subject with you.<br />
Sterling Sales & Service, Inc.<br />
Theatre Equipment Supplies Sc Service<br />
Phone PR-3191 • 2019 Jackson Street • Dallas, Texas<br />
BOXOFFICE December 17, 1955
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